Comments on: You’re Sooo “Lame”?

By: Richard McLaughlin

Richard McLaughlin — Fri, 18 Apr 2008 09:05:18 +0000

you probably know the feeling, I am on e-book overload and am just skipping the spring season of books. Maybe next time. Richard McLaughlin's last blog post..Is the Net safe?

By: Walt Goshert

Walt Goshert — Thu, 03 Apr 2008 04:35:12 +0000

Here's what I've learned...

The earlier you ask for, or push for the sale, the less cash you get.

I always like to orchestrate, whenever possible, for the prospect to ask me...

"Ok, sounds great... how much?"

To get to that point, you've got to do lots of pulling. No amount of pushing will result in the prospect asking you that question... well, seriously anyway. They'll ask it, and no matter what you say, they'll object to your price.

People...now more than ever... hate to be sold.

But they love to buy.

Even in a business.

It's our job to make it easy for our prospects to buy. Marketing sets the stage for this to happen.

Ian, you'll find some refreshing surprises inside Gravitational Marketing.

Please come back and share your reaction and results.

Cheers,

Walt

By: Ian Denny

Ian Denny — Wed, 02 Apr 2008 18:46:14 +0000

Will do Walt.
It was international shipping so may take a few weeks!
By the way, thanks to some advice from you on the blog and a critique from Drayton, I came up with a campaign that could possibly lead to arguably the most lucrative contract yet. 4 times the retainer fee of our previously most valuable contract - and that was more than 50% higher than the one in second place for abhout 6 years.
I think I’m getting a little more tuned into the right audience and using more pull than push in the tone and nature of the campaigns.
I’ve had a few campaigns lately where I’ve not been asking for a sales-related response perform better.
Sometimes you get a little too close when you’re marketing for yourself. Do you find that?
Although I’m not a pro, I do write stuff for friends and others in business and that always does really way - I find it so much easier to write for someone else!
Thanks for the encouragement!
P.S. Can’t wait for the book - like some of their early emails after subscribing on their blog (using the link I hope!) and I love their approach to non-conformity!

Ian Denny’s last blog post..You Are The Best - So Why Don’t New Clients Beat Down Your Door?

By: Walt Goshert

Walt Goshert — Mon, 31 Mar 2008 03:15:39 +0000

Ian,

Gravitational Marketing offers you proven, real-world ideas to positioning your business as unique and remarkable.

Please let me know your reaction and the ideas you apply in your business. And, of course, brag about your results.

Walt

By: Ian Denny

Ian Denny — Sat, 29 Mar 2008 21:31:10 +0000

I think I’ll buy it. We’re doing lots of cool stuff that others aren’t.

But that isn’t good enough to shake people out of their chair and call you.

I appreciated your advice in a comment on my blog Walt and I’ll be applying all of that advice to overcome this inertia.

I must admit, I’m interested in attracting customers rather than forcibly herding them towards us.

I’ll buy through the link, thanks.

Ian Denny’s last blog post..You Are The Best - So Why Don’t New Clients Beat Down Your Door?