Your Unique Selling Proposition and Social Marketing Trends
By Walt Goshert on Apr 28, 2008 in Unique Selling Proposition
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Just a little food for thought as you kick around your USP creation.
(Yes, we’ll get into the "meat and potatoes" of USP "How-To")
Today over at TechCrunch, Michael Arrington posted Morgan Stanley’s March Internet Trends Report.
Wow… according to this, YouTube and Facebook are blowing up more than ever!
Here’s the tip.
When you nail down your USP, you’ll need to communicate it via YouTube and Facebook… no mattter what or where your business is located.
Yes, that does mean even local offline businesses.
Stay tuned… I’ll share the latest ideas of integrating your USP with these social marketing networks.
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