Words Matter
By
Walt Goshert on Jun 12, 2008 in Marketing Tips
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Here’s a snippet from Dr. Robert Cialini’s new book that I stumbled upon in Reader’s Digest:
“Instead of “Please call if you have to cancel.” a restaurant reservationist began asking, “Will you please call if you have to cancel?”
The no-show rate went from 30% to 10%.
Getting a commitment that’s “voluntary, active, and publically declared” works in all areas of life.
From: Yes! 50 Scientifically Proven Ways to Be Persuasive by Noah J. Goldstein,PhD, Steven J. Martin, and Robert B. Cialdini, PhD
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