Two Marketing Secrets:
By Walt Goshert on Nov 24, 2007 in Marketing Strategy
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Last night while doing some marketing research, I discovered these two simple, yet profound, marketing secrets from marketing guru, Michael Cage:
1. Engineer your offerings to include an exceptional experience
2. Tell a great story about this experience.
When you do these two things with your marketing , Cage proclaims that “you’ll have a point of differentiation and the seed of incredible word-of-mouth marketing it’ll take ages for the competition to catch up to.”
How do you provide “exceptional experiences” and tell “great stories” about your business?
First of all, to understand these two concepts…
Read two of the best books I’ve read recently:
Next…
Stay tuned for more insights from these two “must read” marketing resources… and how they apply to marketing your financial services practice.
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