Too Busy to Be Marketing?
By 
Walt Goshert on Jul 27, 2008 in Marketing Mindset
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“Too busy to be marketing?”
Huh?
According to Jon McCulloch, “that’s kinda like being too out of breath to worry about breathing.”
Jon’s newsletter article explains:
Marketing is the engine of your business. If you don’t do it, then it won’t be long before you don’t have a business at all.
And the time to be marketing is all the time, but ESPECIALLY when you’re busy.
Why?
Because just like winter always follows summer and autumn, if you’re busy now, you have quiet times ahead.
And if you don’t sow, you don’t reap.And when you’re quiet, it’s kind of too late. Yes, you need to market, but you can’t do it at the expense of serving the clients you do have superlatively well, since your best chance of boosting your revenue quickly is to delight them and either get referrals or sell them more.
The good news is, marketing is easy. It’s one of the vital few things you can do to bring in the business.
It doesn’t have to take long, it doesn’t have to cost a bundle, and it doesn’t have to be crafted for you by some hideously expensive copywriter like me, either.
Because good marketing is built on relationships, and they cost almost nothing but time and effort. And not much of either.
A phone call to find out how people are; a short friendly email; a note attached to an article you clipped out of the paper for them; a book you saw at the bookstore you knew they’d like.
One thing I have my MasterMind members doing is a list of at least 6 things they do each day to bring in new business. John Slater bust a gut and wrote a list of 10.
But, then, he reaps rewards commensurate with his efforts.Here’s a piece of advice for you. If you’re too busy to get some marketing done, I have just the perfect solution: keep doing exactly what you’re doing now.
Don’t change a single thing.
And I promise, it won’t be long before you have all the time in the world to think about what I’ve just shared with you.
P.S.— Jon also has a FREE monthly print newsletter… he doesn’t even ding you for shipping and handling. He’s in Ireland. Got my FREE copy in the mail last week… and it didn’t suck.
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4 Comment(s)
By
Cath Lawson
(Check me out!) on Jul 28, 2008 | Reply
Hi Walt - This is so true. When we were overwhelmed with work in my last business, I foolishly stopped marketing. And a couple of months later, the work stopped coming in.
By
Walt Goshert
(Check me out!) on Jul 28, 2008 | Reply
Been there… done that too. Yep, the work always stops when you stop marketing.
Marketing needs to be an automatic daily habit in your business, like brushing your teeth.
As Jon points out, it’s simple little things… a personal note card saying thanks for a referral, a newspaper clipping of one of your top clients of his kids winning the local golf tournament, a call to your best client asking them “How’s business?” with no expectation of business in return your way.
I have a Daily marketing Action Plan I follow in my business. Each day, I list 6 marketing ACTIONS to-do. Each week, I evaluate how well I did in working my Daily Plan.
By
Lorraine Ball
(Check me out!) on Aug 5, 2008 | Reply
Absolutely! There is some research that shows in times of economic downturn, like now, the companies which advertise come out way ahead of the game as the economy turns around. If you remain visible, while others vanish you retain top of mind. There are however, creative ways to stretch your budget. That is really the core of roundpeg, helping customer understand it is not how much money you spend, but how well you spend it that makes the difference.
By
Tom Lindstrom
(Check me out!) on Aug 6, 2008 | Reply
Hi Walt, excellent post.If you have a business, marketing should be #1 priority.It´s funny how people expect to mine gold online with no work involved :)Building a brand online truly is hard work, and that´s why so few people succeed at it I think.You don´t need to work 12 hour days, sometimes a few blog comments will do.Just do something everyday.