The Greatest Marketing Genius Alive
By 
Walt Goshert on May 15, 2008 in Marketing Mindset
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No, it’s NOT Seth Godin.
You can study every marketing technique ever invented.
You can sit at the feet of marketing masters like Seth Godin, Jay Abraham, Dan Kennedy, Mark Joyner…
But, it will all be wasted unless you realize this most profound truth…
“Ultimately, The Greatest Marketing Genius is Your Prospect”
Your prospects decide which marketing approach is the most effective by reaching into their pockets and paying real money for real products and services.
They can tell you exactly what persuades them and why.
Ask your prospects.
Listen.
And profit.
Hey, let me ask you…
“What your greatest marketing challenge?”
Popularity: 20% [?]
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2 Comment(s)
By
Ryan Healy
(Check me out!) on May 15, 2008 | Reply
Great lesson. I always like to remember what Claude Hopkins says: Testing is the court of last resort.In other words, opinions don’t matter, only results.And results come when you turn a prospect into a customer.
By
Walt Goshert
(Check me out!) on May 15, 2008 | Reply
Ryan… you and Claude are right on the money.
Testing based upon determining your actual results delivers marketing genius.
Through testing we learn how our prospects voted.