Specific, Short, Spicy
By Walt Goshert on Feb 27, 2008 in Copywriting
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Three Client Testimonial Secrets from Copywriting Master, John Carlton.
Testimonials are one of your most powerful small business marketing tools. Yet, many small businesses miss the mark with their testimonials.
John Carlton shares a few of his kick-ass copywriting secrets. Check out this video clip from Rich Schefren’s New Beginnings! Strategic Profits Live Seminar in Orlando, FL
http://flickr.com/photos/kaoakana/275081934/
Imagine having prospects walk into your business… and… blasted with a “Wall of Testimonials”…
Picture a three-ring binder stuffed full with hundreds of client testimonials in your waiting room/lobby that greets your prospects before they step into your office…
What would happen to your business if your prospects landed on your “Testimonial Blog”… post after post of Specific, Short, Spicy stories with pictures, audio… heck even video… from your clients talking about how much they love working with you?
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2 Comment(s)
By
Ian Denny
(Check me out!) on Mar 1, 2008 | Reply
I’m working on that one at the moment - text based only to start with, but hopefully built into the business process.
It’s easy to underestimate the value of testimonials and surprising how few businesses use them or publish them.
Particularly if you’re busines-to-business and working in a local market, they can be extremely valuable if attributed to a specific person, company name and location - people may even know them.
As I say, I’m working on it - and a very useful reminder to bring it back up the list.
By
Walt Goshert
(Check me out!) on Mar 1, 2008 | Reply
Thanks Ian,Testimonials are probably the most under-utilized marketing tool. Most small businesses fail to truly leverage the power of client testimonials.Walt