http://themarketingcaddy.com/specific-short-spicy/ Small Business Marketing, Discover Your Hidden Marketing Assets Thu, 07 Aug 2008 22:55:13 +0000 http://wordpress.org/?v=2.5.1 http://themarketingcaddy.com/specific-short-spicy/#comment-121 Walt Goshert Sun, 02 Mar 2008 00:38:52 +0000 http://themarketingcaddy.com/?p=87#comment-121 Thanks Ian,Testimonials are probably the most under-utilized marketing tool. Most small businesses fail to truly leverage the power of client testimonials.Walt Thanks Ian,Testimonials are probably the most under-utilized marketing tool. Most small businesses fail to truly leverage the power of client testimonials.Walt

]]> http://themarketingcaddy.com/specific-short-spicy/#comment-122 Ian Denny Sat, 01 Mar 2008 17:26:50 +0000 http://themarketingcaddy.com/?p=87#comment-122 I'm working on that one at the moment - text based only to start with, but hopefully built into the business process. It's easy to underestimate the value of testimonials and surprising how few businesses use them or publish them. Particularly if you're busines-to-business and working in a local market, they can be extremely valuable if attributed to a specific person, company name and location - people may even know them. As I say, I'm working on it - and a very useful reminder to bring it back up the list. I’m working on that one at the moment - text based only to start with, but hopefully built into the business process.
It’s easy to underestimate the value of testimonials and surprising how few businesses use them or publish them.
Particularly if you’re busines-to-business and working in a local market, they can be extremely valuable if attributed to a specific person, company name and location - people may even know them.
As I say, I’m working on it - and a very useful reminder to bring it back up the list.

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