Comments on: Social Marketing Tactic: Scribd

By: Walt Goshert

Walt Goshert — Wed, 16 Jan 2008 22:03:10 +0000

dean,

I just went back to Tom's post and read Jared's comment.

Wow...seems that in addition to copyright, Scribd is rather uptight about useless spam content.

Rightly so... but if they clamp down too hard, not much of a social marketing tool.

Humm...

It looks like Scribd can take capital, but can they... will they... foster capitalism?

By: Walt Goshert

Walt Goshert — Wed, 16 Jan 2008 13:29:25 +0000

dean,

Stirring the pot? Who me? Nope... just sharing a marketing tool with my readers.

I believe Scribd is a solid tool for sharing your own original content provided you aren't concerned that others take it and share it , and use it freely. That's something I'm been thinking about the last couple days. Do I really care if my readers take, use, repost, even claim my content? Not really... It spreads the message... and there's plenty more inside my head.

I disagree with Tom Deeter about posting a variety of content. Why in the hell would I spend any time writing and posting my own original knitting article when my marketing position is to be known and seen as a marketing expert. It would water down my personal brand. That's just dumb!

My take the whole Scibd thing: copyright.. If it's not yours, don't share it as yours.Scribd is ruthless about cracking down on this...and rightly so. They obviously have a touch of legal exposure regarding copyright. Post solid original content. That's a basic.This should apply not only at Scribd, but on your own blog as well.

As far as traffic, I got 7 unique visitors within one hour of posting my article. 3 of those signed up for my free report. Boom... instant targeted traffic. Not bad for the 15 minutes it took me to put up my Scribd profile and post a document. Like everything, you gotta test it and evaluate if it's worth the time and effort for your business.

Always keeping it in the short grass,

Walt

By: dean guadagni

dean guadagni — Wed, 16 Jan 2008 05:04:20 +0000

Walter!Are you stirring the pot again? It seems to me that Scribd is not really the spot for the type of information that you might want to publicize.What are your traffic numbers so far for this site? Is it so compelling that you will continue regardless of the uptight reaction to your buddies description of how to start a Scribd account?I am very curious Walt and don’t forget to hittem straight!dean

By: Jollyjo

Jollyjo — Sun, 13 Jan 2008 17:51:00 +0000

You are right, it’s the “accomplishing” I missed.

That’s always the difficult part…

By: Walt Goshert

Walt Goshert — Sat, 12 Jan 2008 04:36:04 +0000

Hey Jollyjo,

Well… it is simple. (not sure about easy?)

FOCUS on actually accomplishing 6 ACTION items each day… ACTION items that grow your business.

Then play golf.

This year, I’ve committed to Chet Holmes approach of “pigheaded determination and discipline” as he describes in The Ultimate Sales Machine.

Thanks for reading and your sharing your thoughts,

Walt

By: Jollyjo

Jollyjo — Sat, 12 Jan 2008 03:57:36 +0000

“Now, with 6 Action Items crossed-off my list today…

It’s time to hit some golf balls”.

What an easy life (lol). I like it though!

By: Walt Goshert

Walt Goshert — Fri, 11 Jan 2008 15:32:39 +0000

Thanks Tom,

Guess I gotta get busy cranking out some knitting articles!

Walt

By: Tom Deeter

Tom Deeter — Fri, 11 Jan 2008 15:02:58 +0000

Walt,

Great post and thanks for the mention. One tip to share with your readers… Scribd is super vigilant about the content collection of each member.

Be sure to have a variety of docs inside you profile, from marketing stuff to knitting and beyond.

This will keep you in the good graces of the Scribd police.

Cheers!
Tom