Recession-Proof Your Small Business
By Walt Goshert on Feb 11, 2008 in Client Relationship Building
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Invest 70 minutes of your time and listen to this audio from Chris Haddon and David Garfinkel.
It’s a mini-Recession proof plan for your small business.
You’ll learn how:
- Cutting your “good marketing” speeds up your slowing down.
- That people are still buying things, they just are more careful. What do you need to do in response?
- Cutting your price is one of your weakest strategies.
- With today’s online marketing tools of social media, audio, and video, you are armed to win the Recession battle.
What’s your plan to Recession-Proof your business?
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2 Comment(s)
By
Adrian Keys
(Check me out!) on Feb 13, 2008 | Reply
A timely reminder. Sometimes we fail to realize that just like the good times, a strategy is also needed for the bad times…As one guy on another website said, when you buy in today’s market make sure you buy because it’s cheap and not because the price has fallen significantly…big difference!
By
Walt Goshert
(Check me out!) on Feb 13, 2008 | Reply
A solid marketing strategy is to offer solid value, both when business is good and when times are tough.
Not sure “cheap” is a sound strategy?
Certainly when things tighten in a market, your clients focus more and expect more value, but do they really want “cheap”?