Comments on: Nail Down Your Unique Selling Proposition… http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/ Small Business Marketing, Discover Your Hidden Marketing Assets Thu, 21 Aug 2008 19:16:13 +0000 http://wordpress.org/?v=2.5.1 By: » Your Unique Selling Propostion Begins with Focus! http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-461 » Your Unique Selling Propostion Begins with Focus! Sun, 22 Jun 2008 22:59:14 +0000 http://themarketingcaddy.com/?p=161#comment-461 [...] Goshert has written a terrific piece about creating a Unique Selling Proposition. Without it, there is no way to develop truely effective marketing. The one point I would add to [...] [...] Goshert has written a terrific piece about creating a Unique Selling Proposition. Without it, there is no way to develop truely effective marketing. The one point I would add to [...]

]]> By: Lorraine Ball http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-434 Lorraine Ball Thu, 19 Jun 2008 22:33:55 +0000 http://themarketingcaddy.com/?p=161#comment-434 Great Post! I spend a lot of time with my clients trying to help them refine their message, and it really begins with FOCUS, FOCUS, FOCUS. You can not write a compelling UPS, without a clear description of your target customer. Great Post! I spend a lot of time with my clients trying to help them refine their message, and it really begins with FOCUS, FOCUS, FOCUS. You can not write a compelling UPS, without a clear description of your target customer.

]]> By: Mark McCullagh http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-238 Mark McCullagh Sat, 10 May 2008 15:46:55 +0000 http://themarketingcaddy.com/?p=161#comment-238 I'm reminded of the old banking proverb: "You've invented a better mousetrap, well, so what??" I’m reminded of the old banking proverb: “You’ve invented a better mousetrap, well, so what??”

]]> By: Richard Day http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-185 Richard Day Tue, 29 Apr 2008 23:19:59 +0000 http://themarketingcaddy.com/?p=161#comment-185 This is a well written article about something that is soooo important to every marketer.  Most people haven't contemplated their USP, unfortunately.  If they cannot come up with one, the business they get will be by luck, mostly. This is a well written article about something that is soooo important to every marketer. 
Most people haven’t contemplated their USP, unfortunately. 
If they cannot come up with one, the business they get will be by luck, mostly.

]]> By: Walt Goshert http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-179 Walt Goshert Sat, 26 Apr 2008 04:10:36 +0000 http://themarketingcaddy.com/?p=161#comment-179 <br>

]]> By: Walt Goshert http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-178 Walt Goshert Sat, 26 Apr 2008 04:10:01 +0000 http://themarketingcaddy.com/?p=161#comment-178 Scott,<br><br>Keeping with the FedEX theme...<br><br>How 'bout...<br><br>"When you absolutely, positively MUST catch your bus!"<br><br>... with a pic of someone checking the bus map on an iPhone, trying to catch the bus to the airport.<br><br>It's not about the map. It's about the benefit for the bus rider. <br><br><br> Scott,

Keeping with the FedEX theme…

How ’bout…

“When you absolutely, positively MUST catch your bus!”

… with a pic of someone checking the bus map on an iPhone, trying to catch the bus to the airport.

It’s not about the map. It’s about the benefit for the bus rider.

]]> By: Scott Frangos http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-177 Scott Frangos Sat, 26 Apr 2008 03:49:22 +0000 http://themarketingcaddy.com/?p=161#comment-177 Hi Walt -- Hey that's a great post.  It's really strange, sometimes, how a small business person doesn't know what their "USP" is.  Then there are those that do, but they don't understand how to market it.  I have a client that offers a system where bus riders can go online and see a live route map so they know right where there bus is at any time.  Like an internet bus schedule.  But their website shows just the map (ok that's somewhat unique), and not an image of someone actually using the map to save time (ie. a person at a bus stop with a Mobile Device using it when they don't hae a route schedule, etc.).  So... I agree with you.  Keep up the good work. Hi Walt — Hey that’s a great post.  It’s really strange, sometimes, how a small business person doesn’t know what their “USP” is.  Then there are those that do, but they don’t understand how to market it.  I have a client that offers a system where bus riders can go online and see a live route map so they know right where there bus is at any time.  Like an internet bus schedule.  But their website shows just the map (ok that’s somewhat unique), and not an image of someone actually using the map to save time (ie. a person at a bus stop with a Mobile Device using it when they don’t hae a route schedule, etc.).  So… I agree with you.  Keep up the good work.

]]> By: The Power of Words | The Marketing Caddy http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-176 The Power of Words | The Marketing Caddy Fri, 25 Apr 2008 02:39:00 +0000 http://themarketingcaddy.com/?p=161#comment-176 [...] If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!Yesterday, we talked about the power of words in your Unique Selling Proposition. [...] [...] If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Yesterday, we talked about the power of words in your Unique Selling Proposition. [...]

]]> By: Two for the Marketing Trash Heap... | The Marketing Caddy http://themarketingcaddy.com/nail-down-your-unique-selling-proposition/#comment-175 Two for the Marketing Trash Heap... | The Marketing Caddy Fri, 25 Apr 2008 00:46:32 +0000 http://themarketingcaddy.com/?p=161#comment-175 [...] Always protect your USP. (Unique Selling Proposition) Sometimes competition will force you to innovate your USP. Never get lazy or take your USP for [...] [...] Always protect your USP. (Unique Selling Proposition) Sometimes competition will force you to innovate your USP. Never get lazy or take your USP for [...]

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