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Here’s another take on Homer Simpson from one of my marketing/copywriting mentors, Dan Lok.

No matter how professional, how sophisticated you think your prospects are…

When you’re writing marketing messages to them and trying to get them to pick up the phone and book a consultation with you…

Picture Homer!

I don’t know if you’ve seen the latest Homer Simpson movie, but it did really well.

It raked in about 71.9 million dollars in one weekend.

People just LOVE Homer Simpson, so much, they will actually get up and go see a movie about him.

What does this have to do with writing good copy?

When I write copy, I visualize all my prospects as Homer Simpson.

What? That’s correct.

I always write in terms that Homer Simpson would easily understand. If you use words that are too fancy, you won’t get Homer off the couch, he’ll just change the channel.

I ask myself the question, “Will this motivate Homer Simpson, sitting on the couch, drinking beer, motivate him to take action and order today?”

Duh-oh!

So, when you write copy, you want to be SPECIFIC and SIMPLE. I mean instead of saying, “Make more money,”
say, “Make an extra 10,000 a month in your spare time.”

Use concrete terms. “Make $3,000 in one week by doing this…”

You want to use action words:

“Act Now”
“Call Today”
“Click Now”
“Hurry And Order Before It’s Too Late”

You have to avoid fancy language at all costs. Would Homer Simpson use fancy words?

No.

So, tell them they can increase their income by doing XYZ in simple terms. “Earn 25% or more each year in the stock market.”

CLARITY SELLS. SIMPLICITY SELLS…

So when writing in the future, use this trick. Use Homer Simpson. Ask, “Would this offer motivate Homer Simpson? Would it cause him to act?”

If not, then rewrite your offer. Make sure it is simple. If you can capture Homer’s attention, you’ve got yourself a good sales pitch.

Money Talks, Bullshit Walks!

Dan “The Man” Lok

P.S. Here’s how you can crank out hard hitting sales copy that really works… without writing! Go to:
http://www.instantcashcopy.com

P.P.S. Even if you don’t have a creative bone in your body, it’s now easier than ever to simply plug your sales message into a proven, red-hot professionally-written sales letter and get it delivered in a hurry to your customers and prospects without paying one red cent to an expensive copywriter! Check it out >> http://www.longlostsalesletters.com

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