Missing the Marketing Mark: No USP
By Walt Goshert on Apr 30, 2008 in Unique Selling Proposition
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Hey, wanna pretty much guarantee your marketing and advertising campaign sucks, blows your cash, and doesn’t deliver sales and profits?
Simple.
Just forgot about the delivering…
“…a genuine and compelling difference that is not only unique but is valued for its uniqueness.”
Well said, Sandra Bekhor, of Bekhor Management, a Toronto marketing consulting firm.
Sandra also points out that crafting your Unique Selling Proposition ain’t easy.
Sure enough… figuring out your “genuine and compelling difference” does take some thought and effort, but stay tuned…
You’ll discover a step-by-step approach to Nailing Down Your Unique Selling Proposition
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2 Comment(s)
By
Rob Schweitzer
(Check me out!) on May 19, 2008 | Reply
Yeah, combine your USP with your LCV (Lifetime Customer Value) and not only do you have a marketing message to set yourself apart from the rest, but you now know how much you can spend to get a customer. A powerful one-two punch.
By
Walt Goshert
(Check me out!) on May 19, 2008 | Reply
You’re so right Rob…
That is the one-two marketing knock-out punch.
Invest the time and effort to figure these two things out in your business is worth thousands, potentially, millions of dollars.
Thanks for your keen insight.
Walt