Comments on: Missing the Marketing Mark: No USP http://themarketingcaddy.com/missing-the-marketing-mark-no-usp/ Small Business Marketing, Discover Your Hidden Marketing Assets Thu, 21 Aug 2008 20:18:12 +0000 http://wordpress.org/?v=2.5.1 By: Walt Goshert http://themarketingcaddy.com/missing-the-marketing-mark-no-usp/#comment-279 Walt Goshert Tue, 20 May 2008 00:36:56 +0000 http://themarketingcaddy.com/?p=173#comment-279 You're so right Rob...<br><br>That is the one-two marketing knock-out punch.<br><br>Invest the time and effort to figure these two things out in your business is worth thousands, potentially, millions of dollars.<br><br>Thanks for your keen insight.<br><br>Walt<br> You’re so right Rob…

That is the one-two marketing knock-out punch.

Invest the time and effort to figure these two things out in your business is worth thousands, potentially, millions of dollars.

Thanks for your keen insight.

Walt

]]> By: Rob Schweitzer http://themarketingcaddy.com/missing-the-marketing-mark-no-usp/#comment-277 Rob Schweitzer Mon, 19 May 2008 20:12:40 +0000 http://themarketingcaddy.com/?p=173#comment-277 Yeah, combine your USP with your LCV (Lifetime Customer Value) and not only do you have a marketing message to set yourself apart from the rest, but you  now know how much you can spend to get a customer.   A powerful one-two punch. Yeah, combine your USP with your LCV (Lifetime Customer Value) and not only do you have a marketing message to set yourself apart from the rest, but you  now know how much you can spend to get a customer.   A powerful one-two punch.

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