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Yesterday, Caroline Melberg shared her thoughts about the importance of online branding for the local small business.

Today, here’s another tip from eMarketing and Commerce about online marketing tactics and how to position your local small business to attract propects from the Internet.

“One way for you to take advantage of these local search trends and appear in local natural search results is to create or enhance your online business profile. Most search engines and online directories use a business profile to determine the relevancy of your Web site to each search query. A basic profile is free on many search engines.

However, the more detailed your profile, the more search queries will be deemed a match for your business. A comprehensive business profile that includes details such as products and services offered, primary and secondary business categories, and Web site URL will make your site much more visible to local customers.”

And, if you’ve been reading my series of posts on your Unique Selling Proposition, your online business profile must include your USP.

Does your “difference” attract the prospects you want to your business?

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