Comments on: Improving Perfection… http://themarketingcaddy.com/improving-perfection/ Small Business Marketing, Discover Your Hidden Marketing Assets Sun, 12 Oct 2008 15:35:19 +0000 http://wordpress.org/?v=2.5.1 By: 131 Star Bloggers and Their Best Posts | Catherine Lawson http://themarketingcaddy.com/improving-perfection/#comment-628 131 Star Bloggers and Their Best Posts | Catherine Lawson Fri, 18 Jul 2008 01:32:38 +0000 http://themarketingcaddy.com/improving-perfection/#comment-628 [...] Walt Goshert is a marketing expert who writes at the Marketing Caddy. Here’s one of his fab articles: Improving Perfection [...] [...] Walt Goshert is a marketing expert who writes at the Marketing Caddy. Here’s one of his fab articles: Improving Perfection [...]

]]> By: Walt Goshert http://themarketingcaddy.com/improving-perfection/#comment-472 Walt Goshert Thu, 26 Jun 2008 02:34:26 +0000 http://themarketingcaddy.com/improving-perfection/#comment-472 Yeah Golf Tours... you and every golfer on the planet wish they had that swing!<br><br>See ya in 2009 Tiger...<br><br>Will the swing be the same? Can he swing it and still protect the knee?<br><br>Look how long its taken Ernie Els to bounce back from major knee surgery.<br> Yeah Golf Tours… you and every golfer on the planet wish they had that swing!

See ya in 2009 Tiger…

Will the swing be the same? Can he swing it and still protect the knee?

Look how long its taken Ernie Els to bounce back from major knee surgery.

]]> By: Golf Tours http://themarketingcaddy.com/improving-perfection/#comment-471 Golf Tours Wed, 25 Jun 2008 22:08:54 +0000 http://themarketingcaddy.com/improving-perfection/#comment-471 That was a great video! It was the first time I saw it! I wish all my swings had that form!! That was a great video! It was the first time I saw it! I wish all my swings had that form!!

]]> By: Walt Goshert http://themarketingcaddy.com/improving-perfection/#comment-415 Walt Goshert Sat, 14 Jun 2008 13:37:54 +0000 http://themarketingcaddy.com/improving-perfection/#comment-415 Tracy,<br><br>Yes, please do use the Call to Action. Let us know if it makes a difference.<br><br>I agree it's a fine line you walk with Nike. You get more benefit from the Nike and Tiger exposure, plus your positioning as a golf swing expert with your analysis, than aggressively going for the sale. <br><br>I pretty much knew that, which is why it was easy for me to point out these "marketing" faults here.<br><br>Also, if you're 10 deep on swing analysis requests and getting $500 an hour, you'd be crazy to discount to sell your program. Perhaps there's some other bonus that you can package to spur sales, whether it's on the video analysis page or your sales page, such as a video compilation of Top 10 most common minor swing faults that put you in trouble in the heat of competition.<br><br>I know that when I finally get out from behind my keyboard here and back on working on my golf game, I'll be buying your program.<br><br><br>Tony,<br><br>I'm not an attorney, so I can't answer. From Tracy's comment, it looks like he's addressing the legal balancing act he's doing with Nike. As a top golf swing pro, Nike will give him some slack here, but only so far. I think he's smart not to press it.<br><br>The 25% discount was an off-the -top of my head idea to make the point about an Irresistible Offer. <br><br>No doubt, a better offer ties into some type of swing analysis given the supply and demand on Tracy's time. Perhaps your idea... a video "mash-up" of common swing faults video, something Tracy has already done in one on one swing analysis, that doesn't take lots of his time, yet has high perceived value for his target market, the good golfer, willing to invest time and money to get better, is the better offer.<br><br> Tracy,

Yes, please do use the Call to Action. Let us know if it makes a difference.

I agree it’s a fine line you walk with Nike. You get more benefit from the Nike and Tiger exposure, plus your positioning as a golf swing expert with your analysis, than aggressively going for the sale.

I pretty much knew that, which is why it was easy for me to point out these “marketing” faults here.

Also, if you’re 10 deep on swing analysis requests and getting $500 an hour, you’d be crazy to discount to sell your program. Perhaps there’s some other bonus that you can package to spur sales, whether it’s on the video analysis page or your sales page, such as a video compilation of Top 10 most common minor swing faults that put you in trouble in the heat of competition.

I know that when I finally get out from behind my keyboard here and back on working on my golf game, I’ll be buying your program.

Tony,

I’m not an attorney, so I can’t answer. From Tracy’s comment, it looks like he’s addressing the legal balancing act he’s doing with Nike. As a top golf swing pro, Nike will give him some slack here, but only so far. I think he’s smart not to press it.

The 25% discount was an off-the -top of my head idea to make the point about an Irresistible Offer.

No doubt, a better offer ties into some type of swing analysis given the supply and demand on Tracy’s time. Perhaps your idea… a video “mash-up” of common swing faults video, something Tracy has already done in one on one swing analysis, that doesn’t take lots of his time, yet has high perceived value for his target market, the good golfer, willing to invest time and money to get better, is the better offer.

]]> By: Tony http://themarketingcaddy.com/improving-perfection/#comment-409 Tony Fri, 13 Jun 2008 11:02:10 +0000 http://themarketingcaddy.com/improving-perfection/#comment-409 Actually as long as he doesn't endorse Tiger as associated with his product, which his clearly doesn't, in web law, it's considered a smash-up. So he's safe there.The only problem I see with giving 25% off is he loses a lot from the front sales unless he doesn't mention the "real" sale price, but his sales page clearly states the price. What are your thoughts on that? Actually as long as he doesn’t endorse Tiger as associated with his product, which his clearly doesn’t, in web law, it’s considered a smash-up. So he’s safe there.The only problem I see with giving 25% off is he loses a lot from the front sales unless he doesn’t mention the “real” sale price, but his sales page clearly states the price. What are your thoughts on that?

]]> By: Tracy http://themarketingcaddy.com/improving-perfection/#comment-408 Tracy Fri, 13 Jun 2008 10:15:35 +0000 http://themarketingcaddy.com/improving-perfection/#comment-408 I appreciated the analysis of the marketing on our blog. I like the idea of the the call to action, and with your permission, I my use it. I don't believe Nike minds the educational side of the video, but they would bring the site to a screeching halt if I were selling something based on it, which is why there is no irresistable offer. Even the call to action must be only to look further into my materials. Nike has already looked into what I'm doing and so far, they haven't put the brakes on it. I know because they contacted one of their staff pros who has given me a testimonial.   Concerning free video analysis. Each analysis takes 2 hours or more to complete. My rates for instruction are $500 per hour. I currently am backlogged  ten deep on them, so supply and demand precludes getting them for free. We will soon be creating a members only site and will offer vieo analysis for members there.   The purpose for this video was two-fold. One is to demonstrate my ability to analyze a swing, locate the core issue that is causing any swing problem and most importantly, communicate the issue so that the golfer can easily understand what I'm saying. This is key because I feel it is the most important skill an instructor should have, yet it is one of the weakest areas for better than 95% of instructors who accept golfers' hard-earned cash for lessons. When a golfer sees that I understand the swing from the inside out and can communicate simply and clearly so they can understand me, they feel more comfortable that they will acheive the same results that thousands of other golfers world-wide have recieved. The second purpose is to debunk many of the golf swing theories that float around at any time. These theories are derived by watching swing videos and seeing results without understanding causes. This type of analysis leads to theories that not only are not supported by the science of Biomechanics, they are not movements that the body will naturally make. Add to that the possible injuries that golfers will develop from those unsupported theories and I have a big road ahead, because many of the theories I am debunking are supported by some rather popular people in golf.   So the video is primarily educational and although it is now public domain, I will continue to respect Nike and Tiger Woods by not making an instant pitch for the products.   As far as my market, yes, they are better golfers. This goes to 80/20 rule. The 20% who are the better golfers are the ones who understand that to improve more, they have to look beyond what they are doing now. They will have the patience to investigate further and they will be willing to shell out what seems like much more money than they would pay for an average instructional course. Golf Swing Control is no average instructional course and the results that golfers are getting has proven that out over the last 5 years. The top 20% quickly figure  that out.   Thanks again for starting this string. As a student myself of marketing for over ten years, I appreciate the honest feedback.   I appreciated the analysis of the marketing on our blog. I like the idea of the the call to action, and with your permission, I my use it. I don’t believe Nike minds the educational side of the video, but they would bring the site to a screeching halt if I were selling something based on it, which is why there is no irresistable offer. Even the call to action must be only to look further into my materials. Nike has already looked into what I’m doing and so far, they haven’t put the brakes on it. I know because they contacted one of their staff pros who has given me a testimonial.
 
Concerning free video analysis. Each analysis takes 2 hours or more to complete. My rates for instruction are $500 per hour. I currently am backlogged  ten deep on them, so supply and demand precludes getting them for free. We will soon be creating a members only site and will offer vieo analysis for members there.
 
The purpose for this video was two-fold. One is to demonstrate my ability to analyze a swing, locate the core issue that is causing any swing problem and most importantly, communicate the issue so that the golfer can easily understand what I’m saying. This is key because I feel it is the most important skill an instructor should have, yet it is one of the weakest areas for better than 95% of instructors who accept golfers’ hard-earned cash for lessons.
When a golfer sees that I understand the swing from the inside out and can communicate simply and clearly so they can understand me, they feel more comfortable that they will acheive the same results that thousands of other golfers world-wide have recieved.
The second purpose is to debunk many of the golf swing theories that float around at any time. These theories are derived by watching swing videos and seeing results without understanding causes. This type of analysis leads to theories that not only are not supported by the science of Biomechanics, they are not movements that the body will naturally make. Add to that the possible injuries that golfers will develop from those unsupported theories and I have a big road ahead, because many of the theories I am debunking are supported by some rather popular people in golf.
 
So the video is primarily educational and although it is now public domain, I will continue to respect Nike and Tiger Woods by not making an instant pitch for the products.
 
As far as my market, yes, they are better golfers. This goes to 80/20 rule. The 20% who are the better golfers are the ones who understand that to improve more, they have to look beyond what they are doing now. They will have the patience to investigate further and they will be willing to shell out what seems like much more money than they would pay for an average instructional course. Golf Swing Control is no average instructional course and the results that golfers are getting has proven that out over the last 5 years. The top 20% quickly figure  that out.
 
Thanks again for starting this string. As a student myself of marketing for over ten years, I appreciate the honest feedback.
 

]]> By: Walt Goshert http://themarketingcaddy.com/improving-perfection/#comment-143 Walt Goshert Wed, 26 Mar 2008 13:36:40 +0000 http://themarketingcaddy.com/improving-perfection/#comment-143 Betty,<br><br>Yep, it's a Nike ad. Posted on YouTube since '06. Nearly 200,000 views. I'm not an attorney, but Nike no doubt figures that a teaching pro, who more than likely sells their equipment, who breaks down Tiger's swing sure can't hurt them.<br><br><br>Eric,<br><br>Comments on Gary's swing(the other guy, who also happens to be a pro golfer) 17. Comments on Tiger's swing-93. I'm sure if we had access to Tracy's unique visitors and page views, the numbers would be much more than 5 times as much. Who would you use? Tiger... or some guy named Gary?<br><br>Andrew,<br><br>You're right about "crack addict golfers".<br>Tracy's sweet spot is the better golfer, the scratch golfer, the pro wanting to get better. He's not trying to attract the typical hacker.<br><br>Plus, if you're not going to watch his complete analysis of Tiger's swing for free, you're probably not going to shell out $197 to pay for more swing analysis.<br> Betty,

Yep, it’s a Nike ad. Posted on YouTube since ‘06. Nearly 200,000 views. I’m not an attorney, but Nike no doubt figures that a teaching pro, who more than likely sells their equipment, who breaks down Tiger’s swing sure can’t hurt them.

Eric,

Comments on Gary’s swing(the other guy, who also happens to be a pro golfer) 17. Comments on Tiger’s swing-93. I’m sure if we had access to Tracy’s unique visitors and page views, the numbers would be much more than 5 times as much. Who would you use? Tiger… or some guy named Gary?

Andrew,

You’re right about “crack addict golfers”.
Tracy’s sweet spot is the better golfer, the scratch golfer, the pro wanting to get better. He’s not trying to attract the typical hacker.

Plus, if you’re not going to watch his complete analysis of Tiger’s swing for free, you’re probably not going to shell out $197 to pay for more swing analysis.

]]> By: Andrew http://themarketingcaddy.com/improving-perfection/#comment-142 Andrew Mon, 24 Mar 2008 18:39:30 +0000 http://themarketingcaddy.com/improving-perfection/#comment-142 Well shoot -- he already analyzes peoples swing. Did not see a place though where he offers to do this free on his blog -- I see where people who purchased his program receives swing critiques.I do think this could be a good "lead in" for his program -- free critiques for his readers... only thing it could do is help his sales.Funny how this Internet works -- just like the real world -- here we are talking about him behind his back -- over time he will discover we are talking about him... just funny to me.Another trackback for him  :-)<a href="http://www.ultimategolfsystem.com/blog/?p=12" rel="nofollow">Improve your golf swing</a>Andrew Well shoot — he already analyzes peoples swing. Did not see a place though where he offers to do this free on his blog — I see where people who purchased his program receives swing critiques.I do think this could be a good “lead in” for his program — free critiques for his readers… only thing it could do is help his sales.Funny how this Internet works — just like the real world — here we are talking about him behind his back — over time he will discover we are talking about him… just funny to me.Another trackback for him  :-) Improve your golf swingAndrew

]]> By: Andrew http://themarketingcaddy.com/improving-perfection/#comment-141 Andrew Mon, 24 Mar 2008 18:24:20 +0000 http://themarketingcaddy.com/improving-perfection/#comment-141 Great tip Eric... a place (area) where people upload their own video and he analyzes their swing -- for free -- and obviously to promo his course. I like that Walt -- "how to swing like the Tiger" kind of deal. I do disagree with one thing Eric -- I don't golf myself -- so just basing this satement from a couple good buds of mine who do -- the commentary is not really to long -- the "crack addict golfers" I know would watch this over and over... could be 10 hours long. Andrew Great tip Eric… a place (area) where people upload their own video and he analyzes their swing — for free — and obviously to promo his course. I like that Walt — “how to swing like the Tiger” kind of deal. I do disagree with one thing Eric — I don’t golf myself — so just basing this satement from a couple good buds of mine who do — the commentary is not really to long — the “crack addict golfers” I know would watch this over and over… could be 10 hours long. Andrew

]]> By: Eric http://themarketingcaddy.com/improving-perfection/#comment-140 Eric Mon, 24 Mar 2008 17:35:08 +0000 http://themarketingcaddy.com/improving-perfection/#comment-140 I would suggest that Tracy speed up the commentary a little bit.   From a marketing stand point, he does miss the call to action.    I think Tracy should establish a service were he does an analysis of videos people send to him of their swing.  He could even offer a remote lesson series. I would much rather here an explanation of my swing than of Tiger's. I would suggest that Tracy speed up the commentary a little bit.
 
From a marketing stand point, he does miss the call to action. 
 
I think Tracy should establish a service were he does an analysis of videos people send to him of their swing.  He could even offer a remote lesson series.
I would much rather here an explanation of my swing than of Tiger’s.

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