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… Bailed Out the Blogging Bacon of a Tech-Challenged, ADD-Prone, Detail-Deficient, Baby Boomer with an aching back from too many hours hunched over his computer, pissed-off because he’s not playing golf, Big-Picture Small Business Marketing Guy

A look Inside what makes The Marketing Caddy Blog Work

Right up- front…Ben Cope, The Internet Genius…

“You Da Man!”

Back a couple short months ago, I was one frustrated blogger:

• Permalinks didn’t match post titles in search so my visitors ended up on unexpected posts. Who knows how many repeat visitors and subscribers this cost me?

• My post URLs displayed twice in search results? Again, very confusing to visitors.

• My free, off- the-shelf WordPress theme looked like a million other blogs.

• Inserting pictures in posts was a real time-sucking struggle.

• Video in my posts? Turned my blog posts into a Picasso abstract.

• Plus dozens of other nagging little details that wasted my time, gave me headaches, and ruined my golf game…

In addition to all these little nagging issues, I wanted to move my blog to The Marketing Caddy domain. Of course, I was concerned about losing an inventory of blog posts and content that was ranking for my keywords.

So, I posted a project on e-Lance. I got about seven responses, mostly from guys in India. Now, nothing against them, but I wasn’t sold that they really understood, based upon their broken English responses… “I fix blog. You happy results.” Huh?

I knew I wanted someone who would take over and handle these nagging details, help me develop a unique look and feel for my blog, and be available as an ongoing technical resource when I ran into questions or issues.

The Internet Genius to the Rescue

A couple active members at Social Marketing Central were singing the praises of Ben Cope, The Internet Genius:

Martin Malden at WealthyDragon.com

Darlene Norris of Cool Cat Care Stuff

So I took a peek…

Now, I gotta confess… at first glance, I didn’t like the look and feel of the Dream Theme. The fonts seemed too large. The layout looked “off” to me. But, the flexibility, multiple category capability on the Home Page, and the Featured Post impressed me. But, what really sold me was the idea of having Ben’s support.

So I shot Ben an e-mail, and outlined what I was trying to accomplish with my blog, and described all those little pain in the ass things I wanted to fix..

We chatted on the phone. I was immediately convinced Ben understood what I was trying to accomplish, and I gave him the green light to fix my blog problems.

And here’s what happened…

In less than 24 hours Ben:

• Backed-up my existing blog content and database

• Switched my blog to the new domain name

• Imported content for my old blog to The Marketing Caddy, the new blog

• Set up everything in the WordPress Dream Theme

Very cool… very impressive.

Next, I outlined exactly how I wanted to tweak the Dream Theme Look and Feel.

Ben and I went back and forth a couple of times via e-mail and phone calls until we nailed it down.

Finally, Ben set up the aWeber Opt-in form, upgraded to WordPress 2.5, uploaded and tweaked all the plug-ins, set up the FeedBurner RSS Feed, and checked the ping list.

Finally, The Marketing Caddy was rocking. What a relief! Finally,I could concentrate on developing content and marketing my blog.

Check out the WordPress Dream Theme Video here:

Phase II … Inside the Ropes

So for a couple months, I’m dumb and happy. Blogging away, adding content, casting my social marketing net far and wide… I’m also busy developing a small business marketing training and coaching program.

Of course, this raises all kinds of questions:

• How to create a squeeze page for the e-Course?

• How to deliver the e-Course?

• After the e-Course, how do I direct my prospects to my training and coaching sales pages?

• How do I create a Look and Feel different, yet complementary, from my main blog?

• How I put all the million and one pieces together?

Ben Cope,The Internet Genius, Back To the Blog Rescue

Again, I shoot another e-mail outline to Ben. We chatted on the phone to clear up all the details..

In less than 24 hours, once again, my “Inside The Ropes” back-end e-Course, and small business training/coaching program was born.

• Sub-domains set up at my blog host, Go Daddy

• Video Sales Letter Dream Theme up-loaded and attached to my main blog

• Brand-new header graphic developed

Quick and easy…

Now here’s the real, big, fat benefit of the Video Sales Letter Dream Theme:

You control and write all the content for your squeeze pages, thank you pages, e-Course, sales pages, pre-order pages… everything yourself. You don’t need a web designer, or need to know complicated HTML programming.

It’s so easy…

Yep… even a techno-challenged Caveman like me can do it!

Click the image for more on Video Sales Letter Dream Theme

Ben, you’ve saved me hundreds of hours of working on stuff that I truly suck at doing. You’ve lowered my stress level and blood pressure. Your Dream Theme package is the best outsource decision I’ve made in my business.

• Now, if you’re also looking to reduce your blogging hassles and headaches…

• If you’re looking for a powerful theme to present your content… no matter what niche you’re in…

• If you have ideas about the specific Look and Feel you want for your blog…

• If you want to focus on creating content and marketing your blog, instead of learning RSS, CSS, My SQL, PHP, and a whole bunch of blogging tech stuff…

• If you want a simple, yet powerful integrated blog and sales machine…

Shoot Ben Cope, The Internet Genius an e-mail and outline exactly what you’re looking to accomplish. Get on the phone and talk to Ben. He’ll be glad to answer any questions you have and will make sure you get the blog that works for your business.

To Less Stress and Better Blogging…

P.S.— As soon as I upgrade my computer and learn enough to be dangerous about video… Watch Out! I’ll unleash the full-power of the Video Sales Letter Dream Theme.

Oh yeah… since you read this far, why not enroll in my “Inside The Ropes: 7 Simple Marketing ‘Secrets’ of the Pros” Free e-Course and you can see for yourself how all this works.

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