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“Customer-centric”… for some reason that term doesn’t “fit” for me.

I prefer “Client-focused”. Sounds more “small business”, less “corporate”.

“Customer-centric”… Hummm?

A multi-billion, multi-national that wastes millions of dollars on “image advertising” instead of a real, honest focus on client service and long-term relationships… Huh???

Sure, you’re “customer-centric”.

Although this article uses the term “customer-centric”, it is “spot-on”about content strategy on your website:

7 Deadliest Content Marketing Mistakes

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