Give ‘em the $100?
By Walt Goshert on Mar 4, 2008 in Referral Marketing
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What’s a better incentive to encourage your clients to refer prospects to your business?
Slip ‘em a hundred bucks for every prospect who becomes a client?
Or…
Let’s say, you’re a high-end kitchen and bath design/build firm that works in Scottsdale,AZ…
Where in the middle of summer, it’s like 110 degrees in the shade…
Maybe it’s better to offer your clients the chance to win a Cool Summer Get-Away to Vail?
WWSGD?
Here’s what Seth Godin suggests in “How to Unleash an Ideavirus?”:
“One of the things that drives someone to become a promiscuous sneezer is the opportunity for a change in lifestyle. Certain rewards, though small, are not as enticing as slightly less certain rewards that are much larger. Human nature (especially among the optimists) will give you the benefit of the doubt on the risks, but it won’t cut you any slack on the rewards.”
Yep, if I’m happily sweating my ass off in the heat of summer in Scottsdale, I’d love the chance to escape to the mountains…
How ’bout you?
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