Fox News Exclusive: PR “Games”?
By Walt Goshert on Jan 29, 2008 in Marketing Tools
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Who is Cooper Lawrence?
No clue…prior to reading my blog feeds this morning, and discovering Chris Garrett’s post.
If you’re an XBox 360 Mass Effect Gamer, you know Cooper Lawrence… and probably blasted her book at Amazon.
Now, I have no dog in this hunt.
Gamer? Nope.
Concerned parent? Nope, no kids.
Cooper Lawrence? As stated previously, not a clue about her.
Fox News? Fair and Balanced? Nope. News? Nope. MSM playing the ratings, grab ad dollars game.
Oh yeah… here’s the Fox News clip that sparked it all.
Go ahead and “Google” Cooper Lawrence.
Now Cooper, I’m sure your publicist arranged your 15 minutes of fame on Fox to pimp your book.
Here’s the lesson: If you, fellow marketeers, land a Fox interview…
Play the freaken’ game.
Or…
Maybe Cooper is dumb like a Fox…
“Gaming” us into buying her book?
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