By Walt Goshert on Apr 30, 2008 in Unique Selling Proposition | 2 Comments
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Hey, wanna pretty much guarantee your marketing and advertising campaign sucks, blows your cash, and doesn’t deliver sales and profits?
Simple.
Just forgot about the delivering…
“…a genuine and compelling difference that is not only unique but is valued for its uniqueness.”
Well [...]
Popularity: 18% [?]
By Walt Goshert on Apr 29, 2008 in Unique Selling Proposition | 3 Comments
Looking for the secret to a powerful Unique Selling Proposition to fuel your small business marketing efforts?
Here’s an article from Sean D’Sousa that illustrates the power of “Why” in your marketing.
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The Power of Why:
Your Psychological Ally To Marketing Success!
Here’s why ‘WHY’ is such a profit-making marketing trigger.
“Stop taking two and three plates of food,” [...]
Popularity: 14% [?]
By Walt Goshert on Apr 28, 2008 in Unique Selling Proposition | 1 Comment
I’m certainly not the Unique Selling Proposition guru. Like you, I’m always looking and learning to improve my own marketing effectiveness.
One mentor I look to is Robert Middleton. He’s the marketing consultant to marketing consultants.
You’ll find ideas and insights you can use in your business in shaping your Unique Selling Proposition, just as I have.
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Your [...]
Popularity: 16% [?]
By Walt Goshert on Apr 28, 2008 in Unique Selling Proposition | 0 Comments
Just a little food for thought as you kick around your USP creation.
(Yes, we’ll get into the "meat and potatoes" of USP "How-To")
Today over at TechCrunch, Michael Arrington posted Morgan Stanley’s March Internet Trends Report.
Wow… according to this, YouTube and Facebook are blowing up more than ever!
Here’s the tip.
When you nail down your USP, you’ll [...]
Popularity: 16% [?]
By Walt Goshert on Apr 25, 2008 in Unique Selling Proposition | 0 Comments
Yesterday, we talked about the power of words in your Unique Selling Proposition.
Simple 9 and 10 word sentences that built fortunes.
Words DO have power.
And, when mixed with music…
Wow!
Last night, I’m checking MyBlogLog page. I noticed Cath Lawson visited. (Thanks Cath…)
Also, noticed that Cath commented on Joanna Young’s Confident Writing blog.
Humm… hadn’t heard of Joanna. I [...]
Popularity: 13% [?]
By 
Walt Goshert on Apr 24, 2008 in Unique Selling Proposition | 9 Comments
…that Pulls, Persuades, and Propels Profits
Impact
“Because the purpose of business is to create a customer, the business has two- and only two- basic functions: marketing and innovation. Marketing and Innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker
Part 1: What’s a [...]
Popularity: 45% [?]
