Category: Marketing StrategyBy 
Walt Goshert on Jul 16, 2008 in Marketing Strategy | 1 Comment
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Is Butch Harman a “Fatist”, or just a smart target marketer?
Say, you’re a top golf swing guru like Butch?
You got results with this guy…
So, now… Do you have this guy as a client?
Or…
Her?
Enjoy The Open this week!
________“Inside the Ropes”________ [...]
Popularity: 20% [?]
By Walt Goshert on Jul 8, 2008 in Marketing Strategy | 4 Comments
While economic times are tougher right now, lots of local businesses are sitting on “Acres of Diamonds”.
Recently I downloaded Andrew Cavanaugh’s Offline Gold for Online Marketers.
As Andrew suggests, I’ve simply gone out and started talking to local business owners about their marketing.
Local brick and mortar businesses, in these challenging economic times, are desperately searching for [...]
Popularity: 33% [?]
By Walt Goshert on Jun 30, 2008 in Marketing Strategy | 2 Comments
If you’re in the service business, determining your rates for service is always tricky.
Are you charging too much and driving away prospects?
Not charging enough and short-changing yourself?
Hey, why not give your prospects options and let them decide?
To Turn More Prospects Into Paying Clients,
You Must Give Them Options
When I was first starting out trying to [...]
Popularity: 25% [?]
By Walt Goshert on Jun 7, 2008 in Marketing Strategy | 3 Comments
Image via Wikipedia
Yep, I had to read this story twice to believe it…
Blockbuster you are officially broken.
Who ever came up with this gem should be fired… Immediately.
Wayne, look what happened to your great original idea. Now, it fits perfectly with Waste Management. In fact, you could use the same name for both your “Blockbuster” businesses.
Did [...]
Popularity: 22% [?]
By Walt Goshert on Jun 4, 2008 in Marketing Strategy, featured | 4 Comments
What a sweet, sweet… now a triple sweet… ride for Boston sports fans.
The Pats, (well, except this year’s Super Bowl) The Sox… and now, back again in the NBA Finals, The Celtics.
And, a Dream Match-up against the Lakers.
With free-agency, it’s tough to re-create those classic Celtics/Lakers match-ups:
Russel vs. Chamberlin
Havlicek vs. West
Bird vs. Magic
Now, you might [...]
Popularity: 35% [?]
By Walt Goshert on Jun 2, 2008 in Marketing Strategy | 1 Comment
Forgot about this interview with Doug McIssac of Online for Offline.
Give it a listen…
You’ll also find posts and commentary of this interview at:
Lane Consultancy
Beyond Niche Marketing
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Join The Marketing Caddy…
“Inside the Ropes”
Where Small Business Marketing Pros Play to Win
FREE E-Course “7 Simple Marketing ‘Secrets’ of the Pros”
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Popularity: 22% [?]Rate [...]
Popularity: 22% [?]
By Walt Goshert on May 14, 2008 in Marketing Strategy | 1 Comment
More Seth for you today.
Your prospects live in a world of too many options and too little time.
In this noise-filled world, the obvious choice is to just ignore the ordinary stuff.
Marketing guru Seth Godin spells out why, when it comes to getting attention, bad or bizarre ideas are more successful than boring ones.
About Seth [...]
Popularity: 22% [?]
By Walt Goshert on May 14, 2008 in Marketing Strategy | 0 Comments
Image via Wikipedia
… thank you, Seth Godin… well played.
As a good marketer, I had to publish here for all of you readers.
But, mostly as a humble reminder to myself.
What do you know?
Three years ago, I published this list, which was very much a riff, not a carefully planned manifesto. It has held up pretty well. [...]
Popularity: 21% [?]
By Walt Goshert on May 10, 2008 in Marketing Strategy | 1 Comment
Image by Catherine Rankovic via Flickr
Survive and Thrive!
Click on the link below for your Free PDF download:
21 Power Principles to Maximize Your Business
___________________________________________
The Marketing Caddy…
Where Small Business Marketing Pros Leverage Hidden Assets for Exponential Growth
FREE E-Course “7 Simple Secrets of Growth Focused Entrepreneurs”
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Popularity: 17% [?]Rate this: 3.2
Popularity: 17% [?]
By Walt Goshert on May 9, 2008 in Marketing Strategy | 2 Comments
One of the top-selling marketing books in recent years has been Mark Joyner’s The Irresistible Offer.
This weekend, Mark is conducting a little marketing experiment… and you can help him.
Mark’s making you an “Irresistible Offer”:
You can grab a Free download of his must-have marketing book, The Irresistible Offer here at his blog.
As a bonus, you have [...]
Popularity: 18% [?]
