By Walt Goshert on Apr 15, 2008 in Marketing Mindset | 0 Comments
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Popularity: 8% [?]
Popularity: 8% [?]
By Walt Goshert on Apr 15, 2008 in Marketing Mindset | 1 Comment
“Creativity thinks up new things. Innovation does new things.” Theodore Levitt, Harvard University
You know, one of the phrases that sends me into spasms is “Think Outside the Box”.
Why?
It’s empty.
It’s often times a cop-out for taking action.
I was reminded of this “Thinking Outside the Box” mentality this weekend while watching The Masters. IBM exposed me to [...]
Popularity: 6% [?]
By Walt Goshert on Mar 21, 2008 in Marketing Mindset | 5 Comments
Here’s a gem of marketing you’ll want to bookmark and print out and burn into your marketing mind.
It’s lifted from part of a Q&A with Drayton Bird at Clayton Makepeace’s The Total Package…
(if you don’t know who Drayton Bird and Clayton Makepeace are… punch those names in Google)
What are the most common mistakes made by [...]
Popularity: 9% [?]
By Walt Goshert on Feb 26, 2008 in Marketing Mindset | 2 Comments
“Business Owners should become friends and advisers (Mavens) rather than sales people in communication with their clients. Those that figure this out will truly prosper even in a recession economy.” States Rich Schefren at his Marketing Maven Meeting in Orlando,FL
“… become friends and advisers (Mavens) rather than sales people in communication with their clients.”
You need [...]
Popularity: 15% [?]
By Walt Goshert on Jan 30, 2008 in Marketing Mindset | 2 Comments
“He is extraordinary. If you look at the rankings he is almost two and a half times better than the guy in second place.” Flashy-dressing European Golf Pro, Ian Poulter, commenting in a recent GolfWorld interview that he’s the only guy who can challenge Tiger Woods.
Imagine a “World-Rankings” of Small Business Owners… or a [...]
Popularity: 5% [?]
By Walt Goshert on Oct 7, 2007 in Marketing Mindset | 0 Comments
Seems that we all know the hero of Springfield.
Yet have forgotten another.
“Who is John Galt?”
“In the name of the best within you, DO NOT sacrifice this world for those who are its worst.
In the name of the values that keep you alive, DO NOT let your vision of man be distorted by the ugly, [...]
Popularity: 4% [?]
By Walt Goshert on Oct 4, 2007 in Marketing Mindset | 0 Comments
How do you think… What do you do?
First of all…
What do you Believe?
* Do you have a strong need to achieve?
* Do you believe in yourself?
* Are you optimistic?
Most successful Financial Services Pros ace these three questions…
Now, let’s turn up the heat… shall we?
What are your Capabilities?
* Can you make decisions in the [...]
Popularity: 4% [?]