Ted Nicholas is one of my surviving online newsletter subscriptions. 

Read this and you’ll understand why.

Survive and Thrive in 2009… Make it YOUR Year!


Ted Nicholas Money Secrets

————————————————————–

 

Just returned from a hugely successful seminar tour 

in Australia over an extended five-week period. 

 

What a great time Bethany and I had! We even took 

a three-day trip on a five-star gourmet train from 

Sydney to Perth. It’s called the Indian Pacific. On 

the way we stopped for a few hours in interesting 

places like Adelaide, Broken Hill and Kalgoorlie. 

 

If you ever get a chance to experience this travel 

adventure, especially if you love trains, don’t miss 

it! 

 

On the business scene, I was very surprised that 

Australian entrepreneurs are completely tuned into 

news about the U.S. economy and the fears of 

recession. When the U.S. sneezes, the whole world 

catches cold.

 

These are dangerous but exciting times.

 

I’m getting lots of subscriber questions from those 

worried about their business and finances.

 

Let’s take a hard look at what makes the world go 

round. Money. Let’s examine the money situation as 

it applies to every first-world country, especially the 

U.S.

 

There are currently 8 million houses with negative 

equity in the U.S. right now. Millions of home 

owners owe more on their house than it’s worth.

 

Everyone has been hit - the poor, rich and middle 

class have all been severely affected. And it’s 

going to get worse before it gets better.

 

By Christmas 10 million people will be unemployed 

in the U.S. The experts say over 2,000,000 people 

in England will be without a job. Even undesirable 

jobs are tough to find.

 

The big three auto makers, G.M, Ford and Chrysler, 

are all facing bankruptcy.

 

Consumers have begun to reduce their standard of 

living by cutting spending.

 

But as always, as an entrepreneur, because of the 

many options open to you, you can survive and 

even prosper during these times.

 

To succeed in this environment you’ve got to look 

at the realities. And stop buying all the nonsense 

so-called experts and the media are currently 

reporting.

 

Here is how I see it.

 

Every 20 years or so we experience a recession. 

Recessions are therefore cyclical. And by their 

nature temporary. This recession is worse than 

most. But the medicine, the cure, the solution, is 

evident. 

 

In general consumers as well as most business 

owners are tuning into and listening to the wrong 

music.

 

You don’t have to follow the crowd. I’ve always 

made far more money during recessions than so-

called good times. And so can you. 

 

I’m going to provide, in a moment, some tough love. 

I provide my suggestions on what action you can 

and should take. But for many because the steps are 

not easy, some may be a bitter pill to swallow.

Others will enjoy the process enormously.

 

When you pass through these times unscathed, you 

will prosper like you never have before!

 

It’s a fact while many are suffering, there are some 

who are getting very rich. And you can be one of 

them.

 

Here are some survival strategies open to you:

 

** Debt **

 

You must become debt free as soon as possible.

 

There are lots of untruths told about money. Here is 

the biggest money lie of all. You can spend your 

way to wealth by taking on debt, according to many 

people. English, European, Australian, Asian and 

American consumers have accepted this myth. 

 

This is, of course, ridiculous. The only long-range 

beneficiaries of uncontrolled consumer spending are 

banks and insurance companies. Consumers stay 

broke while lenders get rich.

 

The only sure road to lasting wealth presently is the 

same as it ever was. Via savings and investment.

 

To be able to save you must take immediate steps to 

get out of debt. This includes paying off credit card 

debt, car loans. And finally your mortgage.

 

Just imagine what life would be like for you without 

car payments, credit card payments and mortgage 

payments!

 

Finally, you will be in position to help like never 

before your family, loved ones and favorite 

charities.

 

Instead of being a debtor your whole life, you must 

become debt free. This will move you towards 

becoming a creditor. A much more advantageous 

position.

 

You also must learn to generate several new streams 

of income. 

 

What rich people know that poor people do not is 

this. The best form of income is passive income.

 

Poor people exchange time for money. They live 

paycheck to paycheck their whole lives.

 

Unlike poor people, rich people don’t work for 

money. Instead they invest their money and make it 

work for them. Thus they collect various forms of 

passive income. This includes rents, dividends and 

interest.

 

The rich also recognize the very best form of 

passive income is from royalties. The resultant 

passive income from intellectual property is 

completely unique. You do the work once and 

collect royalties forever from books, newsletters, 

special reports, software and inventions.

 

The most outstanding wealth-building vehicle of all 

is a business of your own. Every self-made 

millionaire and billionaire owns their own business.

 

The good news. It’s easier, faster and costs less 

today to become an entrepreneur while holding 

down a job. You can start in your spare time while 

keeping your day job. And you can build a business 

working right out of your home.

 

During a recession some business categories 

actually perform much better than in good times. 

There may never be a better time to start a business 

than right now.

 

But, as I’ve described, you must take steps to reduce 

debt and expenses at once. Only then can you fully 

cash in on all the opportunities that may be open to 

you.

 

Debt reducing actions include:

 

* Get rid of car payments. Sell your car. You are 

not really impressing anybody. Buy a pre-owned 

compact car. Of course, you will also use less 

expensive gasoline

 

* Sell or refinance your house. Alternatively, if you 

are “under water” talk with your bank now about a 

moratorium on further payments for a period of 

time. Or negotiate to refinance and reduce your 

payments until you sell it

 

* Live rent free. Once you sell your house look for a 

duplex. Negotiate a 90 day lease option on a one 

year lease on a duplex home in a decent 

neighborhood. Before you close the deal and move 

in, find a renter who pays you enough to cover your 

lease. You can accomplish this and spend very little 

or no money

 

And because a place to live is one of life’s 

necessities there are always people who are 

interested in renting

 

* Get rid of credit card debt. It’s costing you as 

much as 22 per cent or more in interest. This level

of interest will kill your finances. Cut up all credit 

cards except one until you can completely pay it 

off. If you can’t pay cash, simply don’t buy it

 

* Slash clothing costs. Discover the beauty and 

creativity of shopping for beautiful clothes in thrift 

and “second hand” shops

 

** Savings **

 

You must master the art of delayed gratification. To 

become very wealthy, discover what has been 

correctly deemed the “8th wonder of the world” - 

compound interest. Save and invest 15 per cent

of your earnings from here on. I’ve been doing 

this starting at age 20.

 

If you save just $1 a day from age 20 to age 60 you 

could retire with $1,000,000 in cash.

 

Start a recession-proof business in your spare time. 

Some of the most attractive are those that help 

customers earn or save money. There are numerous 

examples. They include information publishing, 

fast-food restaurants, cafes, discount stores and 

services. Others are mail order companies, bargain 

shops, temporary help agencies, repair services, 

discount realtors, discount stock brokers, thrift 

shops, second owner shops, etc.

 

** Governments **

 

Don’t make the mistake of fully trusting any 

government on this planet. All work to perpetuate 

their power, not protect your rights and freedom. 

Employ a personal multi-flag system involving at 

least three countries. (1) live in one county; (2) Set 

up your business in a second country; (3) Keep your 

money in a third country.

 

** Investment Advice **

 

Make sure your advisers are successful. Never take 

investment advice from anyone unless they can 

prove they are wealthy, or at least as rich as you. 

And also have gotten rich by following their 

recommendations to you.

 

Many investment advisers who I’ve questioned have 

confessed to me their surprise that more clients 

don’t ask them questions about their own wealth. 

 

Choose advisers carefully. Ninety percent of 

investment advisers I’ve grilled have surprisingly 

little to show as far as wealth is concerned. Indeed, 

many are broke. Stop taking business advice from “broke” 

people. This includes friends and relatives. When I 

stopped doing this I immediately started becoming 

much more successful and wealthy.

 

** The Best Investment **

 

The best investment you can ever make is in your 

own real-world education. When you build your 

knowledge it can never be taken away from you. 

Invest in books, DVDs, CDs and seminars. I’ve 

invested over $50,000 annually for many years in 

my education. And it continues - life is a continuing

learning process.

 

Remember, you can become an expert within three 

years on any topic by reading just one hour a day. 

You can become a world authority in 5 years.

 

** Skills **

 

Learn to sell. Effective selling may be the one skill 

that practically guarantees you will get or keep a 

job, especially during a recession. 

 

Business is selling. You cannot make money unless 

you master selling. This should be taught in school. 

But it’s not. 

 

Instead of honoring the selling profession it is often 

criticized and even “put down” by professors, 

books, movies and plays, i.e., “Death of a 

Salesman” by Arthur Miller, etc.

 

Contrary to common belief, effective selling is the 

highest paid job in the world.

 

Even less well known is this. Selling using the 

written word is far more lucrative than personal 

sales. And copywriting is a learned not an inborn 

skill.

 

Bottom line is this. You can learn how to become a 

wealthy and highly sought after copywriter. Many 

of my students earn $100,000, $250,000, $500,000 

and more. Several are millionaires.

 

During tough times copywriters tend to be busier 

during these times than ever. Why? To survive,

business owners must continue to bring in new 

customers regardless of the economic situation.

 

As a professional copywriter you can write your 

own paycheck. And be completely free to create 

whatever lifestyle you choose.

 

Sales are, of course, the lifeblood of every business. 

If you are working for a company and can prove 

you can bring in sales through creating sales copy, 

you will never be laid off or fired. 

 

** The Most Important Investment Decision No 

One Talks About **

 

In what currency do you do business?

 

The strength of the currency in which you keep 

your investments is crucial to your economic health. 

This includes shares, bonds, insurance annuities. 

Yet few advisers ever bring it up. The reality? Most 

have no clue or knowledge about its importance.

 

It’s crucial to diversify the currencies amongst 

several strong ones in which you hold investments. 

The world’s wealthiest people utilize currencies 

such as the Swiss Franc, Australian Dollar, 

Norwegian Kroner and the Euro. 

 

Unfortunately, the U.S. dollar has been one of the 

worlds weakest currencies especially during the last 

few years. That’s why the super wealthy such as 

Buffet, Gates and Soros have moved their cash 

completely out of U.S. dollars for at least three

years. I have not had a single investment denominated

in dollars for several years.

 

** The Bailout **

 

I oppose the bailout. Fannie Mae, Freddy Mac, IMG 

and the “Big 3″ auto companies got into bad shape 

due to poor decisions and ineffective management 

who have made numerous blunders.

 

Each of these companies needs to be completely 

restructured. Not given billions of dollars to the 

same or similar weak, ineffective management that 

caused the problems. And the U.S. taxpayer is 

going to have to pay every penny. To put these 

same people who have destroyed their companies in 

charge of billions makes no sense whatsoever.

 

That’s like putting the fox in charge of the henhouse 

and expecting a good result.

 

The solution? I personally don’t think bankruptcy of 

these entities is the end of the world. Just like the 

airlines have done they could reorganize and 

restructure. They could bring in new management. 

And financing could be done on the free market. 

The market should be allowed to work and cleanse 

itself of ineffective companies and management.

 

Instead, simply by giving money to these poorly run 

companies, the U.S. is tossing out the free market. 

And not solving the basic problem in any way. All 

these companies will have their hands out for more 

money very soon.

 

This is a very dangerous road indeed. Free markets 

are what has made the U.S. the envy of the world.

 

There is a proven system in the U.S. for companies 

who need to reorganize. It’s called Chapter 11 

under the bankruptcy law.

 

What about consumers who are being foreclosed 

upon? I don’t wish them any more suffering. But 

what has happened to individual responsibility?

 

To expect the government (meaning other 

taxpayers) to bail homeowners out of a house whose 

price and payments without a down payment they 

could never afford, should not be the responsibility 

of other taxpayers. Especially the more responsible 

and frugal ones.

 

** Obama the U.S. President Elect and the 

Democratic Congress **

 

As a libertarian I favor free markets, small 

government, and maximum individual freedom.

 

The election of President Elect Obama was clearly a 

vote not for him, but against the enormously 

unpopular President Bush.

 

I am actually happy about the historic choice of 

an African-American U.S. president. This will 

inspire in many ways the African-Americans, 

Latinos and other minorities in the U.S. and 

throughout the world.

 

Finally, many racial barriers have been lowered.

 

However, I’m also concerned about the near future. 

Not just for myself. But for my children, friends 

and clients who live in the U.S. Right now the U.S. 

needs lower taxes and smaller government. Obama seems

to favor higher taxes and bigger government. This 

clearly is the wrong direction and won’t work.

 

I can only hope and pray that once in office the new 

president will be persuaded by taxpayers as well as 

his advisers to reverse course on many big 

financial issues.

 

I will share my thoughts and suggestions with 

Obama. Whatever your views are, I hope you do the 

same. Especially if you are an American citizen.

 

I trust your recession strategy will give your 

business a success margin.

 

Your correspondent,

 

Ted Nicholas

 

 

* * * * * * * * * * * * * * * * * * * * * * * * * * * * 

Reader comments about Ted’s new book, BILLION

DOLLAR MARKETING SECRETS.

 

“Ted, I must tell you. In 2000, I bought, studied and 

applied the skills I learnt from your audio system; 

MAGIC WORDS THAT GROW YOUR 

BUSINESS.

 

As a direct result, in March 2001, I had already 

succeeded in pulling in over a £MILLION

POUNDS - In fact, £1.105 MILLION POUNDS by 

13th March 2001.

 

Your new book - BILLION DOLLAR 

MARKETING SECRETS is simply brilliant.

 

I am already on my second read-through and know 

that this book will forever feature as my MASTER 

MENTOR, number one reference for all my future 

new marketing ventures.

 

By again studying, and applying new-found tips, 

techniques and the proven skills you share in this 

truly sensational new book, I confidently believe 

sales of my latest product; MILLIONAIRES’ 

COPYCAT MANUAL(tm) will exceed all of my 

previous successes and indeed, will itself become 

established as a  £MILLION POUND BEST 

SELLER - thanks to YOUR KNOWLEDGE 

SHARING - God bless you!”

 

George Burrows

Entrepreneur and Author

MillionairesCopyCatManual

 

 

“I’ve studied and devoured absolutely everything 

from Ted Nicholas. Why? Because the man knows 

direct marketing inside and out from living, 

breathing and doing it. Ted is one of 3 people who 

I owe my success to… and he might 

just be yours as well. The self-publishing tips in 

BILLION DOLLAR MARKETING SECRETS 

on pages 102-129 might be your ticket, just like 

they have been mine. Get this now!”

 

-Yanik Silver, InternetLifestyle

 

 

“BILLION DOLLAR MARKETING SECRETS is

a book that should be on every marketer’s 

bookshelf. Why? It’s a joy to read, it gives you 80 

pages of proven copy examples, and you can 

pattern your advertising after many of the 

techniques presented in this outstanding book. I 

strongly recommend you get a copy and use it 

often.”

 

Joseph Sugarman, 

Author and Entrepreneur 

BluBlocker Corporation Chairman

 

 

“I used a technique that Ted shares on page 132 

And applied it to a website offer of mine, for a 

Home Study Course. That one technique brought 

in an EXTRA £ONE MILLION (US $2 million) 

in less than 6 months on that one project alone. 

The techniques Ted teaches in this book have 

brought me in over £20 MILLION online and 

offline.

 

I NEVER miss an opportunity to invest in training

and materials from Ted Nicholas.”

 

-Andrew Reynolds

Entrepreneur

 

 

For complete details about Ted’s BILLION 

DOLLAR MARKETING SECRETS click on 

 

http://clicks.aweber.com/y/ct/?l=H2yiJ&m=1dHsWb9DGit2_H&b=13Y_t2e6D1FKy_q3wMlaXQ

 

* * * * * * * * * * * * * * * * * * * * * * * * * * * *

 

“This article appears courtesy of THE SUCCESS 

MARGIN, the Internet’s most valuable success and

marketing e-zine. For a complimentary 

subscription, visit http://clicks.aweber.com/y/ct/?l=H2yiJ&m=1dHsWb9DGit2_H&b=H_1xwMBnebX_08PsIJ.qdA”

* * * * * * * * * * * * * * * * * * * * * * * * * *

 

© Copyright MMVIII Ted Nicholas

Related articles by Zemanta

• Now is the Time for Debt Consolidation
• More Trouble Ahead

“Too busy to be marketing?”

Huh?

According to Jon McCulloch, “that’s kinda like being too out of breath to worry about breathing.”

Jon’s newsletter article explains:

Marketing is the engine of your business. If you don’t do it, then it won’t be long before you don’t have a business at all.

And the time to be marketing is all the time, but ESPECIALLY when you’re busy.

Why?

Because just like winter always follows summer and autumn, if you’re busy now, you have quiet times ahead.
And if you don’t sow, you don’t reap.

And when you’re quiet, it’s kind of too late. Yes, you need to market, but you can’t do it at the expense of serving the clients you do have superlatively well, since your best chance of boosting your revenue quickly is to delight them and either get referrals or sell them more.

The good news is, marketing is easy. It’s one of the vital few things you can do to bring in the business.

It doesn’t have to take long, it doesn’t have to cost a bundle, and it doesn’t have to be crafted for you by some hideously expensive copywriter like me, either.

Because good marketing is built on relationships, and they cost almost nothing but time and effort. And not much of either.

A phone call to find out how people are; a short friendly email; a note attached to an article you clipped out of the paper for them; a book you saw at the bookstore you knew they’d like.

One thing I have my MasterMind members doing is a list of at least 6 things they do each day to bring in new business. John Slater bust a gut and wrote a list of 10.
But, then, he reaps rewards commensurate with his efforts.

Here’s a piece of advice for you. If you’re too busy to get some marketing done, I have just the perfect solution: keep doing exactly what you’re doing now.

Don’t change a single thing.

And I promise, it won’t be long before you have all the time in the world to think about what I’ve just shared with you.

Now, for a rock-solid, practical perspective on marketing your local small business, subscribe to Jon’s newsletter … right now.

P.S.— Jon also has a FREE monthly print newsletter… he doesn’t even ding you for shipping and handling. He’s in Ireland. Got my FREE copy in the mail last week… and it didn’t suck.

Related articles by Zemanta

• Promotion Tips for Small Business Websites
• A Simple Follow Up Formula
• How and When to Raise your Prices

________“Inside the Ropes”________

__________________________________________

Related articles by Zemanta

• The signs of a recession are all here

Happy July 4th!

First… gas prices got ya pissed? Here’s a guy who sold his house to cover a fill-up.

And, words of wisdom from one of my favorite online marketing guys, Willie Crawford.

Declare Your Independence! (especially in the face of record-high gas prices!)

________“Inside the Ropes”________

__________________________________________

Related articles by Zemanta

• MAP: Where Americans Spend Highest Percentage Of Income On Gas
• 9 in 10 expect gas cost squeeze
• Survey: 9 in 10 Feel Economic Pinch
• German Man Torches Car To Protest High Gas Prices
• IRS Increases Mileage Rate 8-Cents

In the midst of taking Massive ACTION, sometimes entrepreneurs realize that the trip isn’t quite what they had in mind.

Oops, I Climbed the Wrong Mountain: 5 Strategies
to Do a Business Turn Around in Record Time

John had a dream. He wanted to live his passion and make a difference in the world. He knew that self-employment was a key to creating wealth and freedom. So John set out to be the owner of his own business. He did everything right. He watched what other successful people were doing. He modeled their behavior, their choices and implemented their strategies for success.

Every day he got up and envisioned his successful business – how he was making a difference in the world, creating 200k+ revenue, and speaking all over the country spreading his message. He even saw clearly how his best-selling book would transform the lives of his target audience. He really was building a successful business and his friends were envious.

One day, he woke up and just couldn’t do it anymore. He was burned out, frustrated and overwhelmed. It was like he had “lost that lovin’ feeling” and his dream was crumbling.
John asked me to help him stop feeling overwhelmed so he could put the fun and freedom back into his life. Within our first conversation, John realized…

He had climbed someone else’s mountain!

The success he created belonged to his colleagues and friends – it is what they wanted! By asking for their help and support along the way, he had successfully built THEIR DREAM. Not his.

Ouch. Now what? John needed to reconnect with his own dream.

Following are 5 Strategies to Turn Your Business Around in Record Time so you can have more time off, rekindle the passion and grow your revenue exponentially.

1. Identify What is Currently Working. No need to throw the baby out with the bathwater. Start by writing down what’s working and what’s not. Then take each “not” and figure out how to switch it to something that will work. Having a business that you love is based on aligning your passion with money-making opportunities. Sometimes we’ve just been living in our “old box” so long we can’t even see how to repackage it so it works better.
2. Get Specific About Your End Game. What DID you want your life to be like when you started your business? Did you choose a path that would allow you to experience it? Or did you basically just recreate a job? Often times we lose the connection to why we created the business in the first place. Just because your mentor or idol loves traveling all over the world, 325 days a year doesn’t mean that you will. By creating a business that serves YOUR lifestyle goals, you will experience greater passion, momentum and speed. Your job is to make choices every day based on your values, priorities and highest ROI opportunities.
3. Create Space Immediately. The most difficult conversation I have with my clients is the one where they have to say no to money in the short term to make room for their longer term dream. In order to turn your business around, you have to reestablish your foundation. That might mean taking a week off to complete the exercises I give you on values and priorities (you can find them in the ULTIMATE Success Generator as well.) it might mean investing in building your team now vs. spending all your money on marketing strategies. You need to realign your resources on the business you want, not the business you have!
4. Make “Big” Decisions. Your success will hinge on whether you decide to play your biggest game. If you are on the wrong mountain, you must be brave and courageous enough to reroute your path immediately. Sometimes that means creating an exit strategy from your current role. Failure occurs when we don’t listen to that voice inside saying, “this isn’t working for me.” No matter what you think will happen, your life and business will be 10,000 times better by saying yes to more of what you love.
5. Live by Standards. Be very clear with yourself and the world around you about what you will (and won’t) do. Set an intention to uphold these standards and watch how the world shifts to accommodate it. When you follow other experts and how they built their path to success it’s easy to just duplicate their steps. But that’s how you can end up in the wrong place. Your life, your priorities and your values are unique to you! So be sure to take the gems from your mentors and morph them to your standards.

When you are crystal-clear about how you really want to live and climb your own mountain, you will have an experience of effortless action. It’s almost like you would pay someone else to show up every day and do your work. It’s not a job, it’s an indescribable passion that you are compelled to express. Nothing and no one can stand in your way.

By the way, John decided to follow my advice and give up speaking across the country. He adapted a new standard of speaking only for his target audience where he got paid over $20k and could sell his programs from the stage. He built up a very amazing business coaching and consulting with other speakers who wanted to learn how to build their own speaking business. He now spends 300 days a year in his home town making 3 times as much as he did on the road. Congrats John!

When you reconnect with that lovin’ feeling, watch out world. You will be unstoppable!
What brave choice will you make to get on the right mountain for you?

Would love to hear your stories on our blog!

Don’t have time to read? Want to hear The Success Connection tips in audio format? You can now have these editions podcasted to you in just one simple step. Get the podcast now!

Melanie Benson Strick, The Million Dollar Lifestyle Business Coach, teaches entrepreneurs how to stop feeling overwhelmed so they can create more money, more freedom and more prestige. To find out how close (or how far) you are from the ultimate lifestyle business, take the Free Ultimate Lifestyle Business Quiz.

© Copyright 2008, Melanie Benson Strick and Success Connections Inc.

Here in the heart of Amish Country in South Eastern Pennsylvania, today it’s hazy, humid… and already HOT. Excellent conditions for growing tomatoes and peppers. Not so good for a comfortable round of golf.

Lancaster County Farming

So, I’m inside, cool and comfy, spending the morning connecting some marketing dots in my head.

First off, Coach Deb’s video and post, “Is the Sick Sense Scaring Off Your Profits?”

Yes, with all the social marketing tools, isn’t it mind-boggling how downright pathetic and inept most marketing and sales attempts are? Pay attention to the marketing messages aimed at you. TV, radio, magazine, and newspaper ads. Pay attention when someone puts the “sales pitch” on you. Learn from it… and… in most cases:

Don’t be like that guy (or babe)!

Be genuine, be different , be unique, be transparent, real, and honest. Oh yeah, and understand, not everyone is a prospect for your product/service, but adopt a mindset of “thankful and patient abundance.”

So, speaking of “abundance”, next thanks to an email from Jack Humphrey, I checked out Joe Vitale’s Hypnotic Marketing 2.0.

Dr. Joe Vitale’s Drawing of “The Age of Engagement”

Mr. Fire does spin one hellva marketing story in his sales letters. They are truly “Hypnotic.”

And, the $27 for the information he provides here is a steal.

WARNING: Some of you are going to be turned off by Dr. Joe’s 4 attempts to up-sell you after you place your order. Be patient, learn, and only buy more of his info if you truly want it. Plus, all his info carries a full 365 day money-back guarantee.

Better yet: Print out all his sales pages, study them, and re-create their essence and apply and test them on your own products.

And, the third dot… Sean D’Souza’s article that follows.

Each of us has within us, “Most Wanted” Information.

Marketing is unleashing this information and presenting it in a way that those who really need it want it.

___________________

___________________

How To Attract Clients With ‘Most-Wanted’ Information

http://www.psychotactics.com/artmost-wanted

Imagine you had a handicapped child.

And now this child is twenty years old and reasonably self-sufficient. Self-sufficient enough for you to decide you want to get back in the work force.

But twenty years have passed.

What will you do?

Your qualifications are worthless. Your experience doesn’t count for much. And you’re intimidated as hell

So let’s start with what you know.

What you do know is how to care for a handicapped child.

You know what that child needs in their first year. Their second year; fifth year; seventh year; nineteenth year. You know what it is to be a parent of that child.
What you have is ‘most-wanted’ information.

So what is ‘most-wanted’ information?

Um, it’s kind of self-explanatory, but let’s explain it anyway. ‘Most-wanted’ information is simply a tiny slice of information that’s of great value to a potential audience. It’s not the entire saga of what you know. It’s just a tiny, tiny bit. So let’s take an example: Let’s say you’re in business.

What kind of information would be of extreme value to you?

You’d be interested in marketing strategy, sales letters, websites, and blah-dee-blah-dee-blah.

But that’s the whole saga. What if I avoided the saga, and gave you just ‘most-wanted’ information?
Information on a niche of a topic.

Like ‘pricing’, for example.

What if I were to say to you, that you could get a document/audio/video/ or even a bunch of ideas scribbled on a napkin.
And those ideas enabled you to:

1) Get the prices you want.

2) Test if the prices were right for the market.

3) Increase the prices of your product/service as many as thrice a year, and never lose customers.

Would you be interested?

Oh sure you would. Because that factor of pricing bzzzzzzs around in your brain. And you figure, if you could find a way to increase prices without losing customers, aha, that would be nice.

And the best part of most-wanted information is that it’s unique, because it’s a tiny, tiny piece of advice.

So let’s take another example:

For example, there was a shopkeeper who could tell you if your employees were stealing from you. He put this information on ‘How to Spot (And Stop) Thieving Employees.’

The audio on tape–yes, back in the good ol’ days it was ‘tape–was less than 15 minutes long. The text feature was a handy reference card. Yup that was it. And he sold it for $200.

So why would a customer pay $200 for a 15-minute blab, and a reference card?

That customer sees the $200 price tag, but also sees the danger of thieving employees. Thieving employees can not only siphon off more than $200, but can encourage others to do the same.

Or at the very least, reduce morale in a store. So the ‘most-wanted’ information became valuable.

As valuable as the mother of the handicapped child telling you how to ‘bypass medical red-tape.’

Or who grows hundreds of tomatoes from just four plants, in a tiny square patch in your backyard.

Or the ‘audio-guy’ who teaches you how to ‘correctly compress files’ and avoid the volume making unwanted leaps and drops.

‘Most-wanted’ information doesn’t have to 100 pages to start

When we started out our business, we had a concept in our head. That concept was the Brain Audit. When I first put it down on paper, it amounted to sixteen measly pages. But it was ‘most-wanted’ information. And sixteen pages were all I could fill. Today, those sixteen pages have grown into a website, blog, and a very detailed book. But I too was ‘handicapped’ when I started out.

I didn’t know that much about marketing.

All I had was these measly sixteen pages. And all you probably have are nine pages.

All that mother of the handicapped child has is probably six pages.

But six pages of ‘wanted-information’ are what’s critical.

And the information you have, would be of extreme interest to someone else who has a handicapped child. And just like you, that parent has to deal with a range of emotions, and real-life issues of bringing up a handicapped child. Do you think that parent would want advice? Do you think that parent would want empathy?

Do you think that parent would want you to give as much detail as you possibly could, to bring up their child the way you have?

And more importantly, if you were that parent, would you pay $100 a year to get the information you so desperately seek? Across the planet, guess how many handicapped children are born every day.

Guess how many of those parents would gladly pay $100 a year to get informed? And guess how much $100 x 1000 amounts to per year?

But, but, but, but, but…you say

I know. You’re not confident anyone would buy your information. And heck, there’s no way out of this confidence issue other than to simply sell what you know.

Selling your information, leads people to buying. And buying leads to feedback and experience.

And of course, confidence. Because confidence can’t be bought. Or taught.

There’s really no shortage of people who want to write a book; a play; a movie.

The reason why they never get started is because they are trying to create a big production.
What you need isn’t a production, its ‘most-wanted’ information.

It could be twenty minutes of audio.

Ten pages of text.

Thirty seconds of video.

The ‘most-wanted’ information not only creates a stream of income, but also sets you out as the expert.

An expert who clients turn to when they want even more ‘most-wanted’ information. Even if it’s scribbles on the back of a napkin.
=======================================

This Week’s Product Offers:

========================================

1) “There are marketing books and there are marketing books -

I bet there are not many you have read many times over?

The Brain Audit really teaches you the art of persuasion because it gives an insight into how people’s brains work. I have used the principles in writing WebPages, writing articles, making presentations, networking, negotiating and even writing submissions for a judge! But the best bit about the Brain Audit is that it actually works. The principles are easy to understand.
Would I recommend it to people serious about getting on in business?

1) “Absolutely.” Michael Smyth, approachablelawyer.com, Auckland Judge for yourself at http://www.psychotactics.com/brainaudit

2) “I started listening on my PC, and found it so compelling that I downloaded the audio files, and put them on my PDA to keep listening when I went out.”
Eric Graudins, Webangel, Australia

Find out Why the Website Trilogy Series is so compelling? http://www.psychotactics.com/website-secrets

=========================================

=========================================

©2001-2008 Psychotactics Ltd. All rights reserved.

Wouldn’t you love to stumble upon a sec’ret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sa’les conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.

________“Inside the Ropes”________

__________________________________________

Think Flexibility

Flickr Image Credit

___________________________________________

___________________________________________

Do your marketing ACTIONS reflect the struggle going on in your head?

Are you taking ACTION and getting results in your business?

Or, is what’s going on inside your head… your thoughts, beliefs, and feelings— conscious and subconscious— holding you back?

Fabienne Fredrickson shares her ideas about getting “rid of this GUNK and SLUDGE” inside your head.

Your Mental Attitude Dictates Your Number of Clients AND In-come

“Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.” - Thomas Jefferson

You may be working your tail off to market your business and yet you’re still wondering why it hasn’t “happened” yet. I’ve seen this happen thousands of times. An entrepreneur is seemingly working HARD to get clients, working like a dog to bring in some good in-come and yet, the results just aren’t showing up. It’s like fighting an uphill battle and often seems like it’s not really worth it, or worse, like something’s wrong with us.

But the real battle that’s going on isn’t with the marketing, it’s that something’s wrong on the INSIDE. If there’s a struggle on the OUTSIDE, it simply means that one exists on the INSIDE, and it’s based on our conditioning. You see, how we are conditioned affects virtually every aspect of our life: our relationships, health, finances, success, even Client Attraction.

If you’re experiencing struggle or results aren’t happening fast enough, it just means there’s an inner conflict that affects how you think and feel, as well as your beliefs and fears. It’s the battle between your conscious and your unconscious.

“When your conscious mind thinks you want something but your subconscious mind thinks you don’t deserve it (or any other limiting belief), you will fail at getting what you want. Instead you will actually attract what your subconscious feels is right for you. In order to attract what you prefer, your conscious and subconscious have to be in agreement.” - Joe Vitale

If there’s an exterior struggle, like clients not coming in fast enough or the fact that money is REALLY tight, then it means that PART of you wants something (your conscious) and PART of you doesn’t (your subconscious). The bad news is, your subconscious has veto power over your conscious, always.

The GOOD news is, once you clear the interior struggle, the results you want happen almost instantly. That’s what’s happened to me in the past year or two and continues to happen. The more I match the inside with what I “say” I want, the more opportunities come my way, the more in-come shows up and the easier it all is. And I mean really easy. (And before you start going “there”, just remember that I’m no different than you. Once you work on your own Inner Game of Client Attraction, you too can experience the same results. That’s what we’ll do together in Miami in September at my ‘Mindset and Income Acceleration Retreat’. More details to follow soon.)

It’s not about working harder! If you want different results, you must change your subconscious beliefs and get clear on the fears that are not congruent with what you SAY you want. Here’s a few of the hundreds that I’ve come up with, based on a survey I did:

• “They won’t pay for this”
• “I don’t know enough”
• “If I get bigger, they’ll find out I’m a fraud”
• “I’m a failure”
• “If I get too many clients, I’ll get overwhelmed”
• “I’m not worth it”
• “I can’t have it all”
• “My expertise is common sense”
• Etc.

If this is what’s going on in your subconscious, you’re essentially driving with the parking brake on, and we’ve got to do something about that if you want to begin seeing different results. Otherwise, you’ll continue to push really hard, work REALLY hard and not see the results you say you want.

Your Assignment:

If you want to succeed, get rid of this GUNK and SLUDGE inside. The key is to become AWARE of your which fears and subconscious beliefs are sabotaging you on a daily basis, like some of the ones listed above. Once you’re clear on them, figure out where they came from, process them and then release them. This will immediately change your behaviors, increase your in-come and new opportunities will start showing up, ones that you never expected. You’ll wonder why you struggled for so long.

Now, if the struggle is just about a lack of ACTION and you don’t know how to set up systems for marketing to attract ideal high-paying clients, I suggest getting a copy of the Client Attraction Home Study System™. It includes everything you need to know to prioritize what to work on first, clear the decks and set up simple, solid systems to consistently fill your pipeline and continually get new clients. It’s all step-by-step, not a big mishmash of things. So, you do step one of the system, and when you’re done with that, you move on to step two, and so on. That’s why my customers have gotten such great results from it. All the tools, scripts, templates, and examples are handed to you on a silver platter. So easy. You can get yours at www.TheClientAttractionSystem.com.

_________________________________________________

© 2008 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System™, the proven step-by-step program to attract more clients, in record time…guaranteed. To receive your F.R.E.E. Audio CD by mail and receive her weekly how-to articles on attracting more clients, visit www.ClientAttraction.com.

___________________________________________

___________________________________________

No, it’s NOT Seth Godin.

You can study every marketing technique ever invented.

You can sit at the feet of marketing masters like Seth Godin, Jay Abraham, Dan Kennedy, Mark Joyner…

But, it will all be wasted unless you realize this most profound truth…

“Ultimately, The Greatest Marketing Genius is Your Prospect”

Your prospects decide which marketing approach is the most effective by reaching into their pockets and paying real money for real products and services.

They can tell you exactly what persuades them and why.

Ask your prospects.

Listen.

And profit.

Hey, let me ask you…

“What your greatest marketing challenge?”

Here’s your Monday Morning Wake-up!

Rooster!

Ask yourself these questions:

• Are you seeing the results you want to see in your business?

• Are you making the kind of money you want to make?

• Do you have the quality and quantity of clients you want to have?

• Is your business truly different?

• Do you want your business to be different?

Now, let’s look in the mirror.

• Do you continue to make the same choices you’ve always made, which got you the results you’re seeing right now?

• Do you take the same Daily Actions you’ve always taken?

Now, if you answered “No” to the first set of questions, and “Yes” to the second…

Chances are the Choices and Actions include NOT to DO much Marketing.

Here’s the thing…

If you want Results…

If you want More Money…

If you want More Clients…

If you want Better Clients…

If you want you business to be Different…

You MUST make Marketing a Top Priority.

It’s that simple.

There is no magic marketing medicine. No secret client magnet website that will solve all your problems.

Over the past twenty-eight years, I’ve worked with thousands of small business owners, as a financial advisor and marketing strategist. This has provided me with a unique perspective of getting to know some top, very smart, and savvy entrepreneurs, and getting the opportunity to work with them very closely. I’ve gotten an inside look at how they structure their businesses and what they DO to build and maintain success.

And here’s what it boils down to:

The Basics.

Consistently Marketing, day in and day out.

Nothing sexy, nothing CNN News-breaking.

Simply a relentless focus on marketing on a regular basis, whether you feel like it or not.

Make Your Business DIFFERENT this week.

___________________________________________

___________________________________________