“Faster than a speeding bullet…

More powerful than a locomotive…

… and able to leap tall buildings in a single bound?”

Well…ah…not really…

But, now you no longer have to hide your “Super Powers.”

Check out these business cards (Found this tucked away on Jeff Gitomer’s site)

Bill Gates, Warren Buffett, and Friends

The latest Forbes Billionaire List

And lots more Billionaire stuff…

Think Big!

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Again, Sean D’Sousa sheds insights into crafting a powerful unique selling proposition.

Unique

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Do you know what’s killing your marketing?

Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find out how to transform your weakest link, into your strongest marketing strategy ever!

Avis Is Only Number 2. So Why Go With Them?

Years ago, in the rental car market, Hertz was chugging along merrily, with Avis a distant second. With one Problem-Based USP, Avis closed the gap. Their catch phrase, We’re No.2, We Try Harder, ignited the minds of the target audience like a rampaging bush fire. They turned a liability into an asset.

Southwest Airlines took to the skies with a similar message. We’re Smaller Than Everyone Else, they told us, while gently explaining why their service was dramatically better, as a direct consequence of their size. They also turned a liability into an asset.

In 2001, Harley Davidson proudly boasted how their CEO was 38th on the waiting list for the company’s then, new V-Rod motorcycle. And they took pains to describe how each Harley was lovingly rolled off the plant. The waiting period, which normally would be perceived to be a negative, was turned into a publicity coup that burned a stamp of quality and a uniqueness into the brains of every prospective Harley owner.

All of these companies took a cold, hard-nosed look at reality. The superlatives in their business had been taken. Instead they unearthed their USP, in what most people would consider a disadvantage of sorts.

Are You Doing What Sally Did?

Sally is one heck of a real estate agent. Barely six months into real estate, and she’s already forging a red-hot path into the top ten salespeople in the country. While her talents and persuasive powers are formidable, there’s a little something that puts her head and shoulders above the rest of the crowd.

That Little Something Is A USP On Steroids!

Superman on Streoids?

If she chose to be unimaginative, Sally’s USP or tagline could have ended up as pretty run-of-the-mill. It could have ranged from a tacky, Residential Properties for every budget, to utterly boring, Getting Top Prices for Your Home. All of which would see her struggling to stand out, in a dog-eat-dog me-too marketplace.

A goody-gum-drop USP would get her nowhere in a hurry. She needed a USP with rocket fuel in its tanks. Something that would reach out and demand your attention without hesitation.

If You Sold Your Home In A Week or less, You Probably Got Too Little

That’s the USP that Sally created. Can you see what I mean? Doesn’t that USP go for your jugular? Sally’s target audience is sellers, not buyers. If you just sold a house, wouldn’t you feel a twinge of regret? What if you were about to sell a house?

Wouldn’t you be curious to find out just a little bit about what Sally does to lasso in a higher return? And wouldn’t you be just a little bit wary if the next real estate agent you met told you that she could sell your house in next to no time?

You’ve just witnessed the psychological power of the Problem-Based USP.

How To Create A Knockout USP For Your Business

Let’s assume you’re in the wine selling business. To own real estate in a customer’s brain, you’d have to do battle with about a zillion other wines. Yet decades ago, Paul Masson cut through the clutter with a simple statement. We sell no wines before their time. With charming simplicity, they turned a negative waiting period into an exploitable advantage.

You too can turn your liabilities into assets. Stop screaming about how magnificent you are, and look for the apparent glitches in your business. Let’s just consider a few scenarios.

Are You Perceived To Be Too Expensive, Slow, Or Maybe Just Too Busy?

When we started our website at PsychoTactics.com, we were faced with a similar dilemma. As human beings, we often disdain simplicity and common sense. The distillation process needed to simplify a concept into easy-to-munch bites is often just seen as common sense, and of no huge intrinsic value.

Taking that liability into consideration, PsychoTactics.com created a USP concept, that stressed the fact that everything was not just old, but at least 5000 years old. In fact, everything has already been tried and tested. That put us in a mould that is totally different from all the new-fangled marketing angles you hear about every day. The liability of common sense was turned into the asset of experience.

Best of all, it turned a problem into a winning USP concept.

The Biggest Reason Why You Should Search For The Hiccup In Your Business Strategy

Finding what makes you beneficially different is a notoriously difficult task. However, just about any client or potential buyer will very quickly identify your weaknesses and liabilities. If it’s a technical problem, you can fix it. If it’s a conceptual problem such as speed or price, it is much harder to fix.

This, however, is the key to your success. The more you try to keep your weaknesses and liabilities under wraps, the more customers will uncover them. On the other hand, take a liability and turn it into an asset. Expose a problem to the harsh glare of the spotlight and transform your frog into a prince.

This brave act will gain the instant admiration and support of your clients, while giving you a USP that others simply won’t have the guts to match.

Can You Make The Leap?

Slow Rhino Leap

Creating a negative USP is a tricky, dangerous tactic, and one not to be taken lightly. “We’re slow and proud of it!” is hardly a selling point, yet fulfills the requirements laid out in the article. However, if you’ve been struggling with your USP, as many companies do, this is a tactic that may work well for you—as it has with some of the companies above.

It’s time you tickled your customer’s brain with some sharply focused psychological marketing jujitsu. Find the weaknesses and liabilities in your business, carve them into a dynamic USP, and the attention your business has been craving for, will be yours forever more!

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©2001-2008 Psychotactics Ltd. All Rights Reserved.
Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas, on copywriting, public speaking, marketing strategies, sales conversion, psychological tactics and branding. Head down to http://www.psychotactics.com today and judge for yourself.

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Grab Dan Lok’s “Hot-Off-the-Press”…

“The Death of Information Marketing as We Know It”

Who Is Dan “The Man” Lok And Why Is Everyone Talking About Him?

If you’ve been on the Internet at all over the past 5 years, you have seen Dan Lok whether you knew it or not. You’ve either read one of his sales letters, been to one of his student’s websites, or you’ve seen his name on hundreds of thousands of websites all over the Internet.

Don’t believe it?

Do this, right now… go to Google and type in “Dan Lok”.

Now go to Yahoo and do the same search.

Last time, do the same search on MSN.

In total, his name alone is on over 300,000 websites!

“The Death of Information Marketing as We Know It”
by Dan Lok is NOT a Sales Pitch.

It is a stern warning and a sobering wake-up call to the Information Marketing Industry. This manuscript contains No pitches. No bait & switch. It is NOT some kind of tease to a higher-priced book, course, seminar, coaching program, membership or software program. It is NOT some “pre-launch” for something else. This manuscript is 100% Pure Content.

Right NOW… while you’re thinking about it… do NOT hesitate…

Click on this link:

The Death of Information Marketing

P.S.— This is a 100% Free Immediate Download Report

P.P.S.— Dan teaches you invaluable marketing lessons DURING the download process. Pay attention and learn from his process.

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Ok… you want to grow your business.

Over the years, you’ve blown thousands of dollars on ads and marketing crap that while some of it worked, lots of it bombed, and the stuff that did work…

Well… you’re not quite sure why it worked, or you’re now scratching your head wondering why it’s suddenly turned limp and lame.

Now, you’ve stopped listening to ad sales reps who know as much about marketing that puts money in your pocket as a poodle on Prozac.

http://flickr.com/photos/jonner/487461265/

Congratulations! You’ve decided to step up and work ON marketing… ON Marketing Innovation throughout your business. Marketing Innovation that positions your business for EXPONENTIAL growth.

But…

You’re wondering…

“Where do I start?”

Small Business Marketing Innovation—- Beginning Steps

1. Get Clear. Understand the 10 Natural Marketing Advantages that you possess as a small business.

2. Focus. Sharpen your focus on a target market segment. “In order to survive, (and I believe thrive) most small businesses must adopt a narrow market focus. In doing so, they can develop a premium reputation for serving that narrow market.” From John Jantsch’s 10 Natural Advantages article.

3. Understand the Power. Of a Well-Selected Target Market.

4. Shift Your Thinking. Think Clients, Not Customers.

5. Find Ideal Clients. Three questions you must answer.

All right, you still with me?

Here are three more tough questions about that picture of the Ideal Client of yours floating around in your head:

1. How do You describe Your Ideal Client?

2. What are You DOING to Attract this Ideal Client to Your Business?

And, as Dr. Phil says…

3. “How’s that workin’ out for ya?”

Share your answers.

Raise your questions.

Maybe all you have are questions…

That’s OK… it doesn’t matter.

Go ahead and share ‘em in the comments here.

We’ll all pitch in, work together, and help each other understand how to Attract Ideal Clients and adopt Innovative Marketing.

To Your “EXTRAORDINARY” Success,