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As a small business owner, one of the top things you can do to improve your marketing effectiveness, and win more clients, is improve your copywriting skills.
Lots of small business owners don’t feel they’re writers, but when you adopt [...]

Popularity: 33% [?]

Three Client Testimonial Secrets from Copywriting Master, John Carlton.
Testimonials are one of your most powerful small business marketing tools. Yet, many small businesses miss the mark with their testimonials.
John Carlton shares a few of his kick-ass copywriting secrets. Check out this video clip from Rich Schefren’s New Beginnings! Strategic Profits Live Seminar in Orlando, FL

http://flickr.com/photos/kaoakana/275081934/

Imagine [...]

Popularity: 57% [?]

Here’s another take on Homer Simpson from one of my marketing/copywriting mentors, Dan Lok.
No matter how professional, how sophisticated you think your prospects are…
When you’re writing marketing messages to them and trying to get them to pick up the phone and book a consultation with you…
Picture Homer!
I don’t know if you’ve seen the latest [...]

Popularity: 14% [?]