“Bring It” in ‘08
By Walt Goshert on Jan 3, 2008 in Marketing Strategy
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Tuck this Guy Kawasaki Entrepreneur article in your Bookmarks…
…or better yet, print the sucker out and slap a copy on your computer screen…
And “Bring It” Big-Time in 2008
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2 Comment(s)
By
dean
(Check me out!) on Jan 3, 2008 | Reply
Walt,
That is a great article.
I love the promo where the pizza parlor sells 2 for 1 pizzas if the customer brings in their competitors’ yellow pages ad torn out from the Yellow Book!
Kawasaki is brilliant in his simplicity, drilled down with no waste advice, and in your face reality!
Nice touch Walt!
dean
By
Walt Goshert
(Check me out!) on Jan 3, 2008 | Reply
dean,
Yeah… I agree about Kawasaki’s smart simplicity.
What a great idea. Test if your competitor’s ads work before you get roped into a bad Yellow Page ad spend…or simply use your competitor’s ad!
Thanks for the feedback dean,
Walt