Best-Kept Marketing Secrets
By Walt Goshert on Mar 17, 2008 in Marketing Strategy
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100 Marketing Experts Dish with their Marketing Secrets.
Over the past month or so, Anita Campbell, at Small Business Trends, gathered marketing secrets from some of the top marketing minds.
Now you can grab the PDF download of all the secrets.
(You’ll find my contribution on page 13)
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The Marketing Caddy… Where Small Business Marketing Pros Leverage Hidden Assets for Exponential Growth ___________________________________________
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4 Comment(s)
By
Andrew
(Check me out!) on Mar 18, 2008 | Reply
Good tip Walt — you and Masterson think alike
Walt Goshert, Goshert MarketingThe “secret” is the obvious that 95% of small businesses miss: Understand that first and foremost … you are in the marketing business. Adopt a mindset of marketing innovation in every single facet of your business. ACT before it’s perfect.
By
Walt Goshert
(Check me out!) on Mar 18, 2008 | Reply
Hey Andrew,
Maybe I do agree with Masterson… “Ready, Fire, Aim”…
But, not sure you can come outta the gates with a “Tipping Point” bullet?
Gotta read his book.
Thanks,
Walt
By
Andrew
(Check me out!) on Mar 19, 2008 | Reply
I agree… tough to come out of the gate with a Tipping Point product.But yall do agree on one thing — Fire… just launch the product… it will never be perfect.Andrew
By
Cath Lawson
(Check me out!) on Apr 22, 2008 | Reply
Cheers Walt. This is an excellent resource. And I loved your quote - it’s so true. Many new business owners grossly underestimate the importance of marketing to their business.