By
Walt Goshert on Jul 16, 2008 in Marketing Tactics | 1 Comment
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Yes, you CAN make viral video ads to market your small business that do NOT suck…
Zach Galifianakis Makes the Best Vodka Ads Ever
________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course “7 Simple Marketing [...]
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Walt Goshert on Jul 11, 2008 in Marketing Tactics | 1 Comment
Earlier this week, I was chatting with a business owner who clearly wanted to do something to improve his marketing, but I kept wondering if he was serious. He kept giving me one excuse after another about why he couldn’t afford my fees, why now wasn’t a good time, why he didn’t feel he [...]
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Walt Goshert on Jul 8, 2008 in Marketing Mindset | 2 Comments
Yes, this too, shall pass.
Are you laughing off these trying times?
And preparing for the Best?
Why The Bad Economy Is Good For You
The economy is getting bad, they tell you.
The economy is getting worse, they tell you.
The implosion is about to come, they tell you.
And Leo Burnett would laugh (or at the very least, softly chuckle).
Leo, [...]
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Walt Goshert on Jul 8, 2008 in Marketing Strategy | 4 Comments
While economic times are tougher right now, lots of local businesses are sitting on “Acres of Diamonds”.
Recently I downloaded Andrew Cavanaugh’s Offline Gold for Online Marketers.
As Andrew suggests, I’ve simply gone out and started talking to local business owners about their marketing.
Local brick and mortar businesses, in these challenging economic times, are desperately searching for [...]
Popularity: 11% [?]
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Walt Goshert on Jul 4, 2008 in Marketing Mindset | 0 Comments
Happy July 4th!
First… gas prices got ya pissed? Here’s a guy who sold his house to cover a fill-up.
And, words of wisdom from one of my favorite online marketing guys, Willie Crawford.
Declare Your Independence! (especially in the face of record-high gas prices!)
________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course [...]
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Walt Goshert on Jul 1, 2008 in Marketing Mindset | 1 Comment
In the midst of taking Massive ACTION, sometimes entrepreneurs realize that the trip isn’t quite what they had in mind.
Oops, I Climbed the Wrong Mountain: 5 Strategies
to Do a Business Turn Around in Record Time
John had a dream. He wanted to live his passion and make a difference in the world. He knew that [...]
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Walt Goshert on Jun 30, 2008 in Marketing Strategy | 2 Comments
If you’re in the service business, determining your rates for service is always tricky.
Are you charging too much and driving away prospects?
Not charging enough and short-changing yourself?
Hey, why not give your prospects options and let them decide?
To Turn More Prospects Into Paying Clients,
You Must Give Them Options
When I was first starting out trying to [...]
Popularity: 8% [?]
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Walt Goshert on Jun 25, 2008 in Client Relationship Building | 10 Comments
Dave Webb of Mission Driven Marketing started a Twitter conversation about this post at Business Week that’s stuck in my head all day:
Meet the Antipreneurs
They’re against advertising, corporate America, and globalization. That’s good for business
Oh really?
First of all Dave, having spent 23 years in Colorado, I always feel a special bond with my online Denver [...]
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Walt Goshert on Jun 25, 2008 in Personal Growth | 1 Comment
It’s been over a week now. I’m still fuzzy-headed, cloudy, unfocused.
Think I’ll go hit some golf balls to break outta my funk…
Last Wednesday morning, a little after 8 a.m. Eastern, he took his last breath.
For over fifty years, he got up at 5:30 in the morning. Never complained once.
Same routine.
Shave, cup of tea, bowl of [...]
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Walt Goshert on Jun 24, 2008 in Marketing Tips | 0 Comments
What’s one of the most powerful, yet inexpensive, small business marketing tools?
Online Video!
Check out these REAL-life examples of REAL small businesses using video
Here’s an idea presented in the video:
Give you clients a Flip Video Camera, or carry one yourself, and record testimonials.
________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course [...]
Popularity: 8% [?]