http://themarketingcaddy.com/are-you-a-maven-in-your-market/ Small Business Marketing, Discover Your Hidden Marketing Assets Thu, 21 Aug 2008 19:40:20 +0000 http://wordpress.org/?v=2.5.1 http://themarketingcaddy.com/are-you-a-maven-in-your-market/#comment-118 Walt Goshert Sun, 02 Mar 2008 00:35:50 +0000 http://themarketingcaddy.com/?p=84#comment-118 Ian,It's a new way to think about marketing, sales, and the relationships with your clients."Old School" sales hype and pressure doesn't work. Prospects today are armed with too much information, and they've been burned too often.Reaching out and saying "Hi, I was just thinking about you..." with no expectation for a sale often plants a seed and leads to a sale.Thanks for your comment IanWalt Ian,It’s a new way to think about marketing, sales, and the relationships with your clients.”Old School” sales hype and pressure doesn’t work. Prospects today are armed with too much information, and they’ve been burned too often.Reaching out and saying “Hi, I was just thinking about you…” with no expectation for a sale often plants a seed and leads to a sale.Thanks for your comment IanWalt

]]> http://themarketingcaddy.com/are-you-a-maven-in-your-market/#comment-119 Ian Denny Sat, 01 Mar 2008 17:31:43 +0000 http://themarketingcaddy.com/?p=84#comment-119 You may cringe at this, but just saying anything to your clients - without selling - can generate sales. I've noticed this when just emailing snippets of advice and news with no call to action whatsoever. It kind of reminds them you're still there! And if you're in a repeat sales business, your sales graph goes up even when you're not selling. And being seen as an advisor rather than a salesperson builds trust. I also suspect it increases response when we (rarely) send out a circular to clients which is recommending they buy a particular product or service. You may cringe at this, but just saying anything to your clients - without selling - can generate sales. I’ve noticed this when just emailing snippets of advice and news with no call to action whatsoever.
It kind of reminds them you’re still there! And if you’re in a repeat sales business, your sales graph goes up even when you’re not selling.
And being seen as an advisor rather than a salesperson builds trust.
I also suspect it increases response when we (rarely) send out a circular to clients which is recommending they buy a particular product or service.

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