Are You a “Maven in Your Market”?
By Walt Goshert on Feb 26, 2008 in Marketing Mindset
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
“Business Owners should become friends and advisers (Mavens) rather than sales people in communication with their clients. Those that figure this out will truly prosper even in a recession economy.” States Rich Schefren at his Marketing Maven Meeting in Orlando,FL
“… become friends and advisers (Mavens) rather than sales people in communication with their clients.”
You need to burn this idea in your marketing mind.
Hey, guess what?
With blogs and all the social media sites, you’re also armed with the marketing tools to effectively communicate with your clients.
Are You a “Market Maven”?
(Download Rich’s The Market Maven Manifesto)
___________________________________________
The Marketing Caddy… Where Small Business Marketing Pros Leverage Hidden Assets for Exponential Growth FREE E-Course “7 Simple Secrets of Growth Focused Entrepreneurs”___________________________________________
Popularity: 57% [?]
2 Comment(s)
By
Ian Denny
(Check me out!) on Mar 1, 2008 | Reply
You may cringe at this, but just saying anything to your clients - without selling - can generate sales. I’ve noticed this when just emailing snippets of advice and news with no call to action whatsoever.
It kind of reminds them you’re still there! And if you’re in a repeat sales business, your sales graph goes up even when you’re not selling.
And being seen as an advisor rather than a salesperson builds trust.
I also suspect it increases response when we (rarely) send out a circular to clients which is recommending they buy a particular product or service.
By
Walt Goshert
(Check me out!) on Mar 1, 2008 | Reply
Ian,It’s a new way to think about marketing, sales, and the relationships with your clients.”Old School” sales hype and pressure doesn’t work. Prospects today are armed with too much information, and they’ve been burned too often.Reaching out and saying “Hi, I was just thinking about you…” with no expectation for a sale often plants a seed and leads to a sale.Thanks for your comment IanWalt