A Simple, Brilliant Sales Line…
By 
Walt Goshert on Jul 11, 2008 in Marketing Tactics
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Earlier this week, I was chatting with a business owner who clearly wanted to do something to improve his marketing, but I kept wondering if he was serious. He kept giving me one excuse after another about why he couldn’t afford my fees, why now wasn’t a good time, why he didn’t feel he had the right staff in place… blah, blah, blah.
Finally, I folded up my papers, closed my leather binder, looked him in the eye and said…
Shameless Shamus Brown is right. You wanna get to the core fast.
Why?
Why waste time with prospects who will do nothing at the expense of serving your current clients and marketing your business?
Try it. It works.
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1 Comment(s)
By
Joe Reis
(Check me out!) on Jul 12, 2008 | Reply
You’re spot on! Recently, I’ve done the same thing to a few prospects. I offer a free 30-minute intro consultation, partly used for me to gauge if it’s going to be a good fit. I’m constantly shocked by how many prospects seem to want everything for nothing, or come up with every excuse in the book about why they don’t want to act on making more money. This probably explains why most small businesses fail - lack of drive, extreme tightwaddedness, and an inability to take things to the next level. Given this, I done what you just did - fire the prospect before they start wasting your time and money.