Archive for July, 2008

Too Busy to Be Marketing? »

If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!“Too busy to be marketing?”
Huh?
According to Jon McCulloch, “that’s kinda like being too out of breath to worry about breathing.”
Jon’s newsletter article explains:

Marketing is the engine of your business. If you don’t do it, then it won’t be long [...]

Popularity: 15% [?]

How to Increase Your Sales 300% »

“Don’t think so much about what you want to say as about what the prospect wants to hear - then the response you will get will more often be the one you are aiming for.” Elmer Wheeler
If you’re not an Early to Rise subscriber, here’s one of the business-building gems you’re missing.
This [...]

Popularity: 15% [?]

Berks Lancaster Business Directory:Added Custom Computer of Lancaster/Ephrata »

Berks Lancaster Business Directory has a new profiled business:
Custom Computer, with locations in Lancaster and Ephrata, PA is an Authorized Dell Dealer.
Custom Computer provides individual and business computer solutions, including networking, computer repair, and website design  in the Lancaster and Ephrata areas.
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Berks Lancaster Business Directory: Official Pre-Launch

Popularity: 14% [?]Rate this: 3.2

Popularity: 14% [?]

Berks Lancaster Business Directory: Official Pre-Launch »

Berks Lancaster Business Directory, a business directory site which will profile local independent businesses in Berks County, PA and Lancaster County, PA is officially “Pre-Launched” today.

If you’ve found your way here to The Marketing Caddy and are either a resident, or business owner in Berks or Lancaster County… stop on by, say “Hi”, and [...]

Popularity: 19% [?]

Target Marketing: No Fat Golfers »

Is Butch Harman a “Fatist”, or just a smart target marketer?
Say, you’re a top golf swing guru like Butch?
You got results with this guy…

So, now… Do you have this guy as a client?

Or…

Her?
Enjoy The Open this week!
________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course “7 Simple Marketing ‘Secrets’ of [...]

Popularity: 16% [?]

In an Absolut World… »

Yes, you CAN make viral video ads to market your small business that do NOT suck…
Zach Galifianakis Makes the Best Vodka Ads Ever
________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course “7 Simple Marketing ‘Secrets’ of the Pros”

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Popularity: 10% [?]Rate this: 3.2

Popularity: 10% [?]

A Simple, Brilliant Sales Line… »

Earlier this week, I was chatting with a business owner who clearly wanted to do something to improve his marketing, but I kept wondering if he was serious. He kept giving me one excuse after another about why he couldn’t afford my fees, why now wasn’t a good time, why he didn’t feel he [...]

Popularity: 11% [?]

The Care-Free Recession »

Yes, this too, shall pass.
Are you laughing off these trying times?
And preparing for the Best?
Why The Bad Economy Is Good For You
The economy is getting bad, they tell you.
The economy is getting worse, they tell you.
The implosion is about to come, they tell you.
And Leo Burnett would laugh (or at the very least, softly chuckle).
Leo, [...]

Popularity: 10% [?]

Can You Turn Word-of-Mouth Viral? »

While economic times are tougher right now, lots of local businesses are sitting on “Acres of Diamonds”.

Recently I downloaded Andrew Cavanaugh’s Offline Gold for Online Marketers.

As Andrew suggests, I’ve simply gone out and started talking to local business owners about their marketing.

Local brick and mortar businesses, in these challenging economic times, are desperately searching for [...]

Popularity: 18% [?]

Laugh Off High Gas Prices »

Happy July 4th!
First… gas prices got ya pissed? Here’s a guy who sold his house to cover a fill-up.

And, words of wisdom from one of my favorite online marketing guys, Willie Crawford.
Declare Your Independence! (especially in the face of record-high gas prices!)
________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course [...]

Popularity: 11% [?]