If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!If you’re in the service business, determining your rates for service is always tricky.
Are you charging too much and driving away prospects?
Not charging enough and short-changing yourself?
Hey, why not give your prospects options and let them decide?
To Turn More [...]

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Dave Webb of Mission Driven Marketing started a Twitter conversation about this post at Business Week that’s stuck in my head all day:
Meet the Antipreneurs
They’re against advertising, corporate America, and globalization. That’s good for business
Oh really?
First of all Dave, having spent 23 years in Colorado, I always feel a special bond with my online Denver [...]

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It’s been over a week now. I’m still fuzzy-headed, cloudy, unfocused.
Think I’ll go hit some golf balls to break outta my funk…
Last Wednesday morning, a little after 8 a.m. Eastern, he took his last breath.
For over fifty years, he got up at 5:30 in the morning. Never complained once.
Same routine.
Shave, cup of tea, bowl of [...]

Popularity: 15% [?]

What’s one of the most powerful, yet inexpensive, small business marketing tools?
Online Video!
Check out these REAL-life examples of REAL small businesses using video
Here’s an idea presented in the video:
Give you clients a Flip Video Camera, or carry one yourself, and record testimonials.

________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course [...]

Popularity: 14% [?]

Asking is basic to your business success.
When you ASK, good things happen.
So, I’ll ASK you here… and at the end of this article.
Why not enroll in my FREE e-Course:
“Inside the Ropes”: 7 Simple Marketing ‘Secrets’ of the Pros
The Power of Asking; 7 Ways to Boost Your Business
by Jack Canfield
The gift called “asking” has been [...]

Popularity: 15% [?]

Steve Yastrow has acquired a singular reputation among business decision makers as an outside partner who challenges organizations to take a fresh look at themselves from the inside out. He offers clear action steps to improve business performance through Brand Harmony and ideal customer relationships.
As a consultant, speaker, and writer he encourages his clients, audiences, [...]

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Your prospects don’t care about you. They don’t care about what you do, how you do it, what you call it, what you call yourself.
Sounds pretty harsh, doesn’t it?
Understand this:
Your prospects care about themselves. Their problems. Their concerns.
Your prospects will care about you when you care about them.
First.
To Turn More Prospects Into Paying Clients, You [...]

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Here’s a snippet from Dr. Robert Cialini’s new book that I stumbled upon in Reader’s Digest:
“Instead of “Please call if you have to cancel.” a restaurant reservationist began asking, “Will you please call if you have to cancel?”
The no-show rate went from 30% to 10%.
Getting a commitment that’s “voluntary, active, and publically declared” works in [...]

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Danny Hatch blasts the latest Legal Sea Foods restaurant ads.
Drayton Bird nails this marketing nonsense calling it “creative masterbation.”
Funny how some of the other comments actually defend it.
Remember, if it doesn’t sell, it sucks.
No matter how funny or clever.
________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course “7 Simple Marketing [...]

Popularity: 13% [?]

A couple days ago, Seth Godin’s post about The Clowd kinda freaked me out.
So, I posted and opened it up for conversation at Jack Humphrey’s Social Marketing Central.
As you can see, I think other people are a bit freaked about this too. The conversation started slowly, with people finally adding comments.
Meanwhile, Jack Humphrey, feeling disturbed [...]

Popularity: 13% [?]