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Hey, wanna pretty much guarantee your marketing and advertising campaign sucks, blows your cash, and doesn’t deliver sales and profits?
Simple.
Just forgot about the delivering…
“…a genuine and compelling difference that is not only unique but is valued for its uniqueness.”
Well [...]

Popularity: 36% [?]

Looking for the secret to a powerful Unique Selling Proposition to fuel your small business marketing efforts?
Here’s an article from Sean D’Sousa that illustrates the power of “Why” in your marketing.
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The Power of Why:
Your Psychological Ally To Marketing Success!
Here’s why ‘WHY’ is such a profit-making marketing trigger.
“Stop taking two and three plates of food,” [...]

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I’m certainly not the Unique Selling Proposition guru. Like you, I’m always looking and learning to improve my own marketing effectiveness.
One mentor I look to is Robert Middleton. He’s the marketing consultant to marketing consultants.
You’ll find ideas and insights you can use in your business in shaping your Unique Selling Proposition, just as I have.
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Your [...]

Popularity: 31% [?]

Just a little food for thought as you kick around your USP creation.
(Yes, we’ll get into the "meat and potatoes" of USP "How-To")
Today over at TechCrunch, Michael Arrington posted Morgan Stanley’s March Internet Trends Report.
Wow… according to this, YouTube and Facebook are blowing up more than ever!
Here’s the tip.
When you nail down your USP, you’ll [...]

Popularity: 34% [?]

Yesterday, we talked about the power of words in your Unique Selling Proposition.
Simple 9 and 10 word sentences that built fortunes.
Words DO have power.
And, when mixed with music…
Wow!
Last night, I’m checking MyBlogLog page. I noticed Cath Lawson visited. (Thanks Cath…)
Also, noticed that Cath commented on Joanna Young’s Confident Writing blog.
Humm… hadn’t heard of Joanna. I [...]

Popularity: 28% [?]

…that Pulls, Persuades, and Propels Profits

Impact
“Because the purpose of business is to create a customer, the business has two- and only two- basic functions: marketing and innovation. Marketing and Innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” Peter Drucker

Part 1: What’s a [...]

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Jonathan Fields how could you NOT include…
Caddyshack!

“… total consciousness. So I got that going for me… which is nice.”

“It’s in the hole!”

“I have to think like an animal… and whenever possible to look like one.”

“Genius”
Ok…
Share you favorite Caddyshack scenes and lines…
Or…
Add your fave funny movie.
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The Marketing Caddy…
Where Small Business Marketing Pros Leverage Hidden Assets for [...]

Popularity: 28% [?]

Jeff Mills’, Outsource Secrets Revealed blog is packed with great videos and information about leveraging your time…
…and building your business.
Here’s a Kevin Nalts classic on outsourcing gone too far.

Make sure you grab Jeff’s Free Outsource Compendium eBook.
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The Marketing Caddy…
Where Small Business Marketing Pros Leverage Hidden Assets for Exponential Growth
FREE E-Course “7 Simple Secrets of [...]

Popularity: 28% [?]

Spot on for the busy, small business owner, looking to gain control of his/her advertising:
Check out Dan Kennedy’s March/April blog snippets on gaining the edge on your print advertising.
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The Marketing Caddy…
Where Small Business Marketing Pros Leverage Hidden Assets for Exponential Growth
FREE E-Course “7 Simple Secrets of Growth Focused Entrepreneurs”

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Popularity: 29% [?]

Popularity: 29% [?]

Pithy
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The Marketing Caddy…
Where Small Business Marketing Pros Leverage Hidden Assets for Exponential Growth
FREE E-Course “7 Simple Secrets of Growth Focused Entrepreneurs”

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Popularity: 33% [?]

Popularity: 33% [?]