If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!Three Client Testimonial Secrets from Copywriting Master, John Carlton.
Testimonials are one of your most powerful small business marketing tools. Yet, many small businesses miss the mark with their testimonials.
John Carlton shares a few of his kick-ass copywriting secrets. Check [...]

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“Business Owners should become friends and advisers (Mavens) rather than sales people in communication with their clients. Those that figure this out will truly prosper even in a recession economy.” States Rich Schefren at his Marketing Maven Meeting in Orlando,FL

“… become friends and advisers (Mavens) rather than sales people in communication with their clients.”
You need [...]

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http://flickr.com/people/angellic/
… and a social marketing P.S. Tip.
Two once high-flying companies you can now toss away as junk because they ignored marketing fundamentals:
The Sharper Image and Lillian Vernon
Why?
Well, Denny Hatch at Target Marketing claims they both” launched businesses without paying their dues… and, ultimately, neither of them knew what the hell they were doing.”
So, in a [...]

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http://flickr.com/photos/rstebbing/

Well, maybe “hate” is a bit strong, but as Alan Rosenspan explains here today…
People Don’t Like Marketing
And they used to love us…

According to the Direct Marketing Association, people receive over 5,000 marketing messages a day. They appear in their mailbox, inbox, TV, cell phones, movie theatres, radios, public bathrooms, airports – [...]

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Riding to the rescue of down-trodden, walking backwards, “this is the kitchen”, “this is the living room”, “your home’s value always goes up”, order-taking real estate agents…
Seth Godin, Marketer(R)

Realtors(R) … you got two options:
Plan A: Quit!
Plan B: For those who stay in the real estate biz, an extraordinary opportunity.
Here you go:
1. Become The Expert
2. [...]

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Here’s how you thin-slice and target a market.

P.S.—- Company Vision: Cure a Disease Somehow
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The Marketing Caddy…
Where Small Business Marketing Pros Leverage Hidden Assets for Exponential Growth
FREE E-Course “7 Simple Secrets of Growth Focused Entrepreneurs”

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Here are 3 Free eBooks. Guaranteed to rip your marketing thinking wide open.
Enjoy… and come back and share your ideas.

Get Content.Get Customers.
Joe Pulizzi and Newt Barrett… will change the way you think about marketing- and show you exactly how to build trusted, long-term relationships with your customers. (The only change I’d [...]

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My posts are about to rocket.

No more… “Hey Walt, why don’t you mix in a couple pics… kinda make things a little more interesting?”
 
 
Well, you see, the thing is, I really didn’t know how.
But…
“Dazzlin’” Donna made my day!
“Dazzlin’” Donna Fontenot takes you step-by-step through how to use the Flickr Firefox Plug-In, Greasemonkey.
Donna that is [...]

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I think Catherine Lawson’s list subconsciously planted “107″ in my brain.
Her 107 Great Resources To Unleash The Entrepreneur Within You…
… is incredible!
Even more amazing, while both Catherine’s and my “107″ points you to a few of the same marketing minds… like Seth Godin, Guy Kawasaki, Michel Fortin, Skellie, Michael Gerber, John Jantsch…
There’s not a one [...]

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OiMax at Flickr
 
Recessions have a way of cleaning out the weak in business.
Does your business sell well, but not deliver on your promises?
A recession will crush you.
Does your business keep all promises, but can’t close the deal.
Again, look out… the Recession will clean your clock.
And… if you’re waiting around for the Government to help…
Good Luck.
Here [...]

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