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Here’s a concept that’s … so key… so critical… so fundamental… to your marketing thinking.

In his book, Getting Everything You Can Out Of All You’ve Got, Jay Abraham illustrates the difference between clients and customers.

He cites Webster’s [...]

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Last night while doing some marketing research, I discovered these two simple, yet profound, marketing secrets from marketing guru, Michael Cage:
1. Engineer your offerings to include an exceptional experience
2. Tell a great story about this experience.
When you do these two things with your marketing , Cage proclaims that “you’ll have a point [...]

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Life Insurance and Long-Term Care Insurance rise as key planning tools for financial advisors and even traditional investment brokers as wealth transfer strategies emerge for aging Baby-Boomers who face retirement.
Insurance: The New Wealth Transfer Tool
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You know how most insurance ads are lame, boring, big-company, chest-thumping branding…
Take at peak at this!
Thanks to Brian Maroevich of Insurance-Leads-Advisor.com for sharing.
And… take some time to check out the rest of Brian’s lead generation resources.
Here’s to more leads… and attracting more Ideal Clients.
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Are You ATTRACTING Who YOU WANT to Your Financial Services Practice?

Use the power of FOCUS and ATTRACTION in your business.
Here’s the formula to double triple or even quadruple your profits:
1. Identify your target market and double your profits.
2. Identify your niche market and triple your profits.
3. Identify your most profitable client and [...]

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Here’s another take on Homer Simpson from one of my marketing/copywriting mentors, Dan Lok.
No matter how professional, how sophisticated you think your prospects are…
When you’re writing marketing messages to them and trying to get them to pick up the phone and book a consultation with you…
Picture Homer!
I don’t know if you’ve seen the latest [...]

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Seems that we all know the hero of Springfield.
Yet have forgotten another.
“Who is John Galt?”

“In the name of the best within you, DO NOT sacrifice this world for those who are its worst.
In the name of the values that keep you alive, DO NOT let your vision of man be distorted by the ugly, [...]

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Can you handle the truth of what’s holding you back in building your practice?
Or, is it easier just to work like a dog and avoid it?
Maybe, just maybe, the answer to ATTRACTING all the clients you want is right inside you…
Authentic Marketing (and Success) Require You to Look Within
(Fabienne Fredrickson, The Client Attraction Expert, [...]

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How do you think… What do you do?
First of all…
What do you Believe?
* Do you have a strong need to achieve?
* Do you believe in yourself?
* Are you optimistic?
Most successful Financial Services Pros ace these three questions…
Now, let’s turn up the heat… shall we?
What are your Capabilities?
* Can you make decisions in the [...]

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Perhaps you’ve been in business for awhile… You’re not a “newbie”, but you’ve fallen stale, developed some bad business-building habits.
Maybe…just maybe… it’s time to look at your business with fresh eyes, as if you were starting a new business.

Here are nine secrets from Michael Masterson, the editor of Early to Rise:

Apart from starting off [...]

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