FEATURE ARTICLE
Marketing Puts Celtics in NBA Finals
If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting! What a sweet, sweet… now a triple sweet… ride for Boston sports fans. The Pats, (well, except this year’s Super Bowl) The Sox… and now, back again in the NBA Finals, The Celtics. And, a Dream Match-up against the Lakers. With free-agency, [...]
Popularity: unranked [?]
Marketing Strategy
Target Marketing: No Fat Golfers
Is Butch Harman a “Fatist”, or just a smart target marketer?
Say, you’re a top golf swing guru like Butch?
You got results with this guy…
So, now… Do you have this guy as a client?
Or…
Her?
Enjoy The Open this week!
________“Inside the Ropes”________
Where Small Business Marketing Pros Play to Win
FREE E-Course “7 Simple Marketing ‘Secrets’ of [...]
Popularity: 16% [?]
Marketing Mindset
Too Busy to Be Marketing?
“Too busy to be marketing?”
Huh?
According to Jon McCulloch, “that’s kinda like being too out of breath to worry about breathing.”
Jon’s newsletter article explains:
Marketing is the engine of your business. If you don’t do it, then it won’t be long before you don’t have a business at all.
And the time to be marketing is all the [...]
Popularity: 11% [?]
Personal Growth
Quiet Lessons…
It’s been over a week now. I’m still fuzzy-headed, cloudy, unfocused.
Think I’ll go hit some golf balls to break outta my funk…
Last Wednesday morning, a little after 8 a.m. Eastern, he took his last breath.
For over fifty years, he got up at 5:30 in the morning. Never complained once.
Same routine.
Shave, cup of tea, bowl of [...]
Popularity: unranked [?]
Unique Selling Proposition
Missing the Marketing Mark: No USP
Hey, wanna pretty much guarantee your marketing and advertising campaign sucks, blows your cash, and doesn’t deliver sales and profits?
Simple.
Just forgot about the delivering…
“…a genuine and compelling difference that is not only unique but is valued for its uniqueness.”
Well said, Sandra Bekhor, of Bekhor Management, a Toronto marketing consulting firm.
Sandra also points out that crafting [...]
Popularity: unranked [?]
Marketing Tips
How to Increase Your Sales 300%
“Don’t think so much about what you want to say as about what the prospect wants to hear - then the response you will get will more often be the one you are aiming for.” Elmer Wheeler
If you’re not an Early to Rise subscriber, here’s one of the business-building gems you’re missing.
This [...]
Popularity: 10% [?]
Marketing Tools
Berks Lancaster Business Directory: Official Pre-Launch
Berks Lancaster Business Directory, a business directory site which will profile local independent businesses in Berks County, PA and Lancaster County, PA is officially “Pre-Launched” today.
If you’ve found your way here to The Marketing Caddy and are either a resident, or business owner in Berks or Lancaster County… stop on by, say “Hi”, and [...]
Popularity: 19% [?]
